Take advantage of the season you are in to pitch your product. How can people use your product for the holiday? Would it make a good gift? If it is a service why not offer a gift certificate people can buy for friends and colleagues?
Be creative. Besides the standard holidays there are seasons you can capitalize on like:
- Sleds for a snowy January
- Kites for a windy March
- Umbrellas for a rainy April
- Ice cube trays for a hot August
How can you relate your product to the next season or holiday?