Most marketers know they need to communicate what their product does, but not necessarily why that's a good thing. Don't expect your customers to know why your features are beneficial. For example:
Biz Memes is a blog with short little ideas
It's a quick way to boost you business thinking without spending a lot of time
You may know why your product's features are beneficial, but you may need to fill in the blanks for your busy customers.
What are the benefits of your features?