Not everyone is an author, but it can be easier than you think. If you can write an outline you are halfway there. Can you come up with 7 or 8 key principles to share with customers about your business? You have an outline. All you have to do is put some detail and explanation to these and you have yourself a book- presto!
What are some key principles for your business? How could you share these with customers? Why not write a book?