In 2000 computer companies advertised fast speeds. A PC with a Pentium III chip was considered a fast computer at around 500 Mhz. Today we don't hear much about computer chip speeds. What happened?
The first PC processors were relatively slow, but eventually they got fast enough. My car can go 110, but I rarely go over 70. That's fast enough.
Marketers usually advertise the latest, greatest and fastest product features. The danger is when you base your business on a feature that is no longer a big deal.
Do you base your marketing on a fast enough feature? What else could you emphasize?