Juicing Your Campaign with Social Media: Case Study

Campaign:
The Love Revolution

Client:
Joyce Meyer Ministries

Address:
www.TheLoveRevolution.com

Summary:
Joyce Meyer Ministries was launching a grass roots campaign for people to show love by helping others. The challenge was whether to build our own site to host photos and videos or to leverage existing sites. Since hosting all of the content was cost prohibitive, we directed people to join the cause on social sites like YouTube, Facebook and Twitter. We provided some downloadable content on the site including, wallpapers, graphics and posters. We also provided a handbook to get people started and a weekly idea.


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