Using Banner Ads
Placing a billboard type ad on other websites has been around for a long time. They have waxed and waned in popularity as some studies show that many people ignore banner type advertisements.
Many studies have shown that people are good at ignoring advertising. Site visitors have learned to hone in on the main content and ignore banners as demonstrated in the heat map below. The red areas show where people look the most. Notice that the text is red and the images and banners are rarely seen.
People do block banner ads for the most part, but don’t rule them out completely for your site. Sometimes a well placed banner ad that contains related content can be effective.
Next HOW TO: Get Traffic to Your Website Part 3 - Email Marketing