Blogs began as a way for people to comment, share their thoughts and compile information to share with others on their website. When used properly, blogs can generate excellent web traffic for your main site or product. The key is to update often with relevant content.
Many folks jumped on the blogging bandwagon, but they never updated their sites. Their conclusion was that blogging did not work. Search engines love updated relevant content so your blog will work, but you have to work your blog.
You can blog yourself, pay someone to blog for you, or encourage others to blog about your company. All can be effective depending on your audience and the kind of information you are sharing.
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