When you visit a site and see a little box with news results it is more often than not coming from a news feed place inside a gadget. If your site has great content you should syndicate and make it available to others in the form of gadgets. You can also open up proprietary information and allow others to mash it up into their own creations. Feedburner can help you turn your blog into a feed and sites like Widgetbox and Google Gadgets can help you turn them into gadgets.
Next HOW TO: Get Traffic to Your Website Part 8 - Browser Based Traffic