I put together this quick overview of Google Analytics for my clients. Google Analytics is a fantastic tool that every website owner should be using. It has so many powerful tools it can be overwhelming, but don't be intimidated.
Every site owner should have some key performance indicators (KPI's) that they track. Things like visitors, sales and traffic sources are easy to set up and follow.
And like a lot of Google products, Google Analytics is free. So get started by visiting Google.com/Analytics.