Want to see the foremost expert on marketing for free? Check this out:
Make sure you have your notebook ready because Godin has some paradigm shifting statements that will greatly effect your ability to change and improve how you communicate with customers. And if you are wondering if Godin shares his best stuff consider one of his latest blog posts:
So, the question: should you put your best song on the free CD?
If it's your best song, and it's free, then no one will pay to get it from iTunes. And if it's the best song on the album, maybe no one will buy the album since they already have the song.
It's easy to argue that you should hold back the best song, make people pay for that.
Until you realize that the >>> button on my CD player works great.
If you do marketing, watching this video is probably the best use of your time today.