More on Microchunks

Business 2.0, my favorite magazine, has this article on how Time Warner can fix their distribution model by unbundling their media into microchunks- a theme on this blog of late:

5 ways to fix Time Warner - April 1, 2006

And I have been thinking about the PEZ illustration- while PEZ is yummier, I think Legos may be a better illustration. It is not just about breaking content into smaller parts, it is also a matter of encouraging and facilitating rebuilding by consumers into their own structures.