Choose Your Words Carefully

Sally Bacchetta advises to Choose Your Words Carefully:

"Precision is habit-forming. As you choose your words more carefully you will become more attuned to the nuances of language, and your writing will be clear and powerful. Choose wisely and you will achieve more with less: less words, less time and less demand on your reader."

This is an excellent 3 minute summary of how to write better copy.