Robin Stanton explains Why RSS Feeds Rock My Marketing:
"And while we were looking for the next big thing, did the small publishers outdo us with RSS feeds? Yes, I believe they have. From looking at the statistics above and seeing some of the sites that were listed on Google, a lot of the sites were geared toward the teen/young adult audience and male audiences."
I'm proud to be one of those under the radar guys. How are you using web 2.0 to your advantage?