More Examples of Marketing 2.0

More examples of Marketing 2.0 at BtoBOnline.com:

"If marketers would only cede control, they'd find their customers can help them market, support and even help design products, Jarvis told BtoB. ' I get the best support for my Treo from other Treo customers,' Jarvis said, noting that he recently upgraded to the Treo 700p based on a recommendation from a poster at Treonauts.com, an enthusiast blog. 'If you hand over control to your customers, great things can happen,' Jarvis said. 'This conversation is happening about your company with or without you.'"

Facilitate, but don't try to control the conversation.