How Not to Win Fans

The St. Louis Blues hockey team has been struggling all season and continues to deal away their star players. It may make sense for the organization, but quotes like this in the St. Louis Post Dispatch don't sell tickets:

"Two weeks ago, general manager Larry Pleau said that he expected the club to struggle next season, too, before turning the corner in 2008. "

Management has been quoted as saying they are trying to trim payroll to attract a buyer for the team. That makes sense, but what about someone like me who bought season tickets? I guess they are not concerned about their image with the people that are paying the tab from game to game.