This Article by Jonathon Norman emphasizes the best way to reach the youth is to empower them to particpate in ministry:
"In a world that does not accommodate teenagers very well unless we're marketing to them and relying on their 'impressionable minds' and pockets to carry our economy, can we as the Church practice a different model of saying, 'You are a vital part of who we are NOW!! Your gifts, your talents, and your service is valued- not just in cleaning up and putting up tables and chairs at dinners but in being a WHOLE part of this community with a voice'.... I hope that's where we are, cause I know they need that empowerment and the Church needs their gifts, raw creativity, ability to venture outside the box, and spirit energy."
I agree, and would add that this is the best way to reach any group in your church.