If you are trying to figure out how to market your church, you can't go wrong by following the advice of Seth Godin. He is an expert on starting legitimate conversations with and amongst people- which is what the Church is trying to do- get people talking about and in a relationship with God. Check out this free video of Godin speaking at Google:
Make sure you have your notebook ready because Godin has some paradigm shifting statements that will greatly effect your ability to change and improve how you communicate. And if you are wondering if Godin shares his best stuff consider one of his latest blog posts:
So, the question: should you put your best song on the free CD?
If it's your best song, and it's free, then no one will pay to get it from iTunes. And if it's the best song on the album, maybe no one will buy the album since they already have the song.
It's easy to argue that you should hold back the best song, make people pay for that.
Until you realize that the >>> button on my CD player works great.
If you are trying to figure out how to better communicate with your audience, watching this video is probably the best use of your time today.