This Brands That Rock book looks interesting:
"Stephan and Blackwell also examine how businesses, from Victoria's Secret and Wal-Mart to Cadillac and Kraft, have implemented rock and roll strategies to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. "
It is always a good to look at your industry or discipline from other perspectives.
Thanks to Bob Baker for suggesting this book.