Who'd have thunk it? Somebody is copying the marketing of evangelical churches! The Amherst Times explains:
"The evangelical pastors who built the mega-churches that rose to prominence in the 1980's and 90's absorbed lessons from the secular marketplace to repackage church services to appeal to people who found traditional church boring or intimidating. In a similar fashion although their goal is not necessarily to produce 'mega-synagogues' Jewish leaders are revamping worship in their synagogues to make the experience more lively and participatory; they are reconfiguring their sanctuaries to make them less intimidating; they are rethinking how to welcome newcomers; and they are getting increasingly creative about getting people in the door."