HubSpot Automated Whitepaper Campaign

Client:
Ximble (Nimble Software Systems)

Address:
Ximble.com

Summary:
Working as the VP of Marketing I created a whitepaper targeting managers titled: 6 Employee Scheduling and Time Clocking Headaches and How to Solve Them.

The whitepaper is available on this landing page as gated content that requires the contact information of the user to in order to be downloaded. Using HubSpot, I created an automated campaign that sends 3 follow-up emails emphasizing content from the whitepaper and encouraging people to start a free trial. Once a free trial begins, the workflow discontinues follow up emails in this campaign.

Ximble Branding/Tagline

Client:
Ximble (Nimble Software Systems)

Address:
Ximble.com

Summary:
Working as the VP of Marketing I designed a branding and tagline campaign for Ximble, a scheduling and time tracking SaaS product.

The challenge was to stand out in a crowded marketplace and competitors all shouting the same message; "Simple time management". Instead of using the same "me too" message, I rethought the real competition.

The true competitor is the systems managers are currently using to manage time clocks and schedules. This could be pen and paper, a spreadsheet or a whiteboard. Ximble is better than all of these methods.

Bottom line, using Ximble makes you a better manager. It helps you to manage better than what you are currently using. Following this thought and the current Ximble logo, I designed the tagline of Manage>Better. 

Beyond a tagline, this sets the tone and message for the product. We then began to develop the copy of the website and content offerings like blog posts and whitepapers to focus on making you a better manager.

Over 2 Million Pageviews: 20 for 20 Social Media Campaign

Company:
CU Direct

Address:
CUDirect.com/CUDirect20

Summary:
As a way to celebrate their 20th year in business, I worked with my team at CU Direct to create the 20 for 20 Giveback Campaign. This online voting contest was held from December 2 – 22, 2014 and invited credit unions and the public to vote once daily for a Children’s Miracle Network hospital they wanted to receive a $20,000 donation.

In total, the 20 for 20 Giveback Campaign received over 350,000 votes and had over 2.1 million page views to the campaign website, all in under 20 days. Ultimately, CU Direct donated $60,000 to six Children’s Miracle Network Hospitals across the United States. 

View the full case study.

Press Coverage:
ABC Salt Lake City, Utah
ABC Flint, Michigan
ABC Oklahoma City, Oklahoma
NBC Waterloo, Iowa
NBC Baltimore, Maryland

Mobile App for Lending and Marketing Conference

Company:
CU Direct

Address:
CUDirect.com/DriveApp

Summary:
Using the Crowd Compass app by CVent I built out the mobile experience for CU Direct's Lending and Marketing Conference to drive engagement and enhance the attendee experience.

Increase Ratings and Reviews for Google App

Campaign:
Increase reviews for the AnyMeeting app in the Google Apps Marketplace.

Company:
AnyMeeting 

Address:
AnyMeeting in the Google Apps Marketplace

Summary:
Despite having users, the AnyMeeting app had no reviews in the marketplace. I launched a campaign to reward reviewers and was able to gain 53 reviews in 2 weeks and gain a 5 star rating in the marketplace.

Social Media Team Profiles

Campaign:
Increase personal connection between company team members and members of our social community.

Company:
AnyMeeting 

Address:
AnyMeeting on Twitter
AnyMeeting on Facebook 

Summary:
To put a face to the responses, I set up a profile background on the Twitter page. Team members interact differently with customers. Each person responding uses their initials so customers have a connection. They can also tell when they are working with a technical support person or a marketing communications person. Internally it provides accountability so we know who took care of the customer. This was carried over to the Facebook page as well.

Movember Moustache Facebook Contest

Campaign:
Movember Moustache Facebook Contest
 
Company:
AnyMeeting
 
Address:
 
Summary:
Using the WildFire application I designed a best moustache contest on Facebook. Participants uploaded a picture of their moustache (real or fake) to the site. I created a printable moustache sheet for those who could not grow their own. The picture with the most votes won a shaving kit. We helped raise money for the Movember charity and increased our page likes by 30% over the 30 day period. The campaign was featured on OC Metro and SoCalTech.

Tell Us Your AnyMeeting Story Facebook Contest

Campaign:
Tell Us Your AnyMeeting Story Facebook Contest
 
Company:
AnyMeeting
 
Address:
 
Summary:
Using the WildFire application I designed a contest on Facebook. Contestants were told to "Tell us how and where you have conducted your most interesting meeting using AnyMeeting. Bonus points for unique locations and creative descriptions".  Page likes increased by 20%, recommendations went from 0 to 40 and Facebook became the #1 source of off site traffic. The contest was so popular it received coverage in the Orange County Register.
 

The Love Revolution Website

Campaign:

The Love Revolution

Client:

Joyce Meyer Ministries

Address:

www.TheLoveRevolution.com

Summary:

Joyce Meyer Ministries was launching a grass roots campaign for people to show love by helping others. The challenge was whether to build our own site to host photos and videos or to leverage existing sites. Since hosting all of the content was cost prohibitive, we directed people to join the cause on social sites like YouTube, Facebook and Twitter. We provided some downloadable content on the site including, wallpapers, graphics and posters. We also provided a handbook to get people started and a weekly idea.

 More portfolio items

Total Hockey Facebook Contest

Campaign:

Stick and Win Facebook Contest

Client:

Total Hockey

Address:

http://stickandwin.totalhockey.com

Summary:

Implemented a contest on Facebook for fans to post pictures of their Total Hockey Sticker and win prizes. I used the Wildfire campaign application to design a submission process and allow fans to vote thumbs up or down for the winners. Stickers were mailed to customers or could be obtained through retail stores.

 

TV Spot


Scan MD and Win Contest

 

Campaign:
Scan MD and Win!
 
Client:
Michael Daehn
 
Address:
 
Summary:
Created a contest for attendees of the Social Media Club networking event. Anyone who scanned the QR code Michael Daehn was wearing with their phone would be entered in to win an autographed book, and a marketing brainstorming session with Michael. When scanned participants would be able to send out a tweet on Twitter that was automatically created by the QR code. Around 20 people scanned/tweeted and Michael was able to meet dozens of new people in a 2 hour session.

MPulse Mobile Web Application

Campaign:
Entry into the Maritz Mprize competition

Client:
marketingenious

Address:
mpulsemobile.info

Summary:
This project involved creating a moblie application for entry into the Maritz Mprize competition. I created the initial concept for the project as well as developed the video, Google video ads, logo, colors, marketing plan, social media sites (Twitter and Facebook), QR Codes, and presentation to judges.

 

MPulse Overview (Artwork by Jon Bullok)
 

 
Ad: QR Codes + Mpulse = The Future
 

 
Ad: How to Give Feedback from Your Mobile Device
 


Increased Website Ratings and Reviews By 700%

Campaign:
Increase Website Ratings and Reviews

Client:
Total Hockey

Address:
Totalhockey.com

Summary:
After implementing a new Ratings and Reviews feature on the website the challenge was to get people to leave product reviews. To encourage people to write reviews a campaign was created that would reward random customers who left reviews with a $100 gift card. The offer was promoted through an email, a spotlight on the home page and through a flyer placed in the boxes with new orders. The site went from 36 reviews in the first month to 303 in the week the campaign began, a 700% increase in customer participation.