Increase personal connection between company team members and members of our social community.
To put a face to the responses, I set up a profile background on the Twitter page. Team members interact differently with customers. Each person responding uses their initials so customers have a connection. They can also tell when they are working with a technical support person or a marketing communications person. Internally it provides accountability so we know who took care of the customer. This was carried over to the Facebook page as well.