HOW TO: Pass the Google Analytics Individual Qualification (IQ) test (GAIQ)

Yes, I passed, w00t!

I did not even know there was a Google Analytics certification a week ago. When I stumbled across the designation I said "I should get me one of those." I've been using GA for years and figured a certification was within my grasp. It took me about 8 hours of study and $50, but I got it done.

OK, this is more the story of how I passed the test than an authoritative guide, but I hope it helps. I did the most logical thing first, I Googled "Study Guide for GAIQ." I found some great advice, but I think this post did the best job:

Passing the Google Analytics Individual Qualification (GAIQ) Test

Everyone who has taken the test says to watch all the videos provided by Google in Conversion University and I concur. I usually hate watching videos for training because they tend to suit the slowest learners. I like to read, skim and hone in on things I don't already know. These videos are well done though. They are really more like slide shows with a few videos dispersed throughout. They go quickly so I paused and re-watched a few slides that I needed to study more.

I had a second laptop setup as suggested, but I found it was easier to open a second browser than to change computers. Note: You need a second browser not a second window in your browser. I used Chrome for the test and Firefox to look up answers I was unsure about.

One thing I did not like about the test were all of the questions that were not in the study materials. A few I could not find even after Googling for answers and scouring the GA help section. I took my best guess on those.

I did learn some new things by going through all of the training materials. Definitely worth the effort. If you are a regular user of GA, I recommend getting this certification. Good luck!

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OVERVIEW: Getting Started with Google Analytics

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I put together this quick overview of Google Analytics for my clients. Google Analytics is a fantastic tool that every website owner should be using. It has so many powerful tools it can be overwhelming, but don't be intimidated.

Every site owner should have some key performance indicators (KPI's) that they track. Things like visitors, sales and traffic sources are easy to set up and follow.

And like a lot of Google products, Google Analytics is free. So get started by visiting Google.com/Analytics.

TIP: Boost User Experience By Adding Hyperlinks

I got the above email from my daughter's grade school the other day. Sure there are many things that could have been added to this email to get my attention like what the newsletter contains, that there is important information I need to know, maybe even a line from the person or organization that sent the message. Not to mention the CANSPAM Act mandated unsubcribe links or a physical address.

But the one thing that could save this email is a hyperlink.

All the schools are given long URL's containing some combination of edu/us/k12/kitchensink. I can't ever remember it, and even if I do, now I have to hunt for the newsletter link.

I appreciate that schools are embracing technology, and I give them points for trying, but next time send me a link please.

A good rule of thumb for them, and you too, is "When in doubt hyperlink."

 

Are your emails useful? Is your site easy to navigate? Do you take the guesswork out of how to find information on your site?