Need a CTA Button? Get One for FREE

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CTA stands for Call to Action, and on your website it should be a button.

When I meet with clients the first thing I ask them is:
What do you want people to do?

Obviously there are many things that can be done on your website, but what is the most important? If you had a choice, what would you want people to do? What is the best ACTION a visitor can take for YOUR business? This is your Call to Action.

Why a Button?

Many studies have been performed around the best way to present the call to action on your website. The size, shape and color of your button has been discussed ad nauseum. The most important thing to remember is to have a limited number of CTA’s per page. A single CTA is the best.

As for size and color, the goal is to make sure it stands out. The key is to make it HIGH CONTRAST so it pops out on the page.

The Blur Test

Not sure if your CTA button stands out? Try scrolling up and down the page fast enough that you can’t read the copy. Do you still know where to click? Or you can try blurring out the copy and see if it is still clear where to click:

 
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Even with the copy blurred, you still know where to click, on the high contrast red CTA button.

Get Your Free CTA Button

Yes I actually created some promotional buttons you can pin on your shirt, backpack or denim jacket. But if you want a CTA button that helps your website I will add one to your site for free as well. Click the button below to send me an email and get your free CTA button.

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Axos Bank Takes Customer Service to the Front Lines

I’ve been using Bank of Internet for the past 6 years and they recently rebranded to Axos Bank, updated their online banking and totally redesigned their app. Pretty ambitious.

While I have appreciated all of the improvements, it truly is a better experience, I could not get the app to work on my phone. Every time I launched the app it would show the splash screen and close. The peculiar thing is that my wife has the exact same phone as me and was able to use the app without an issue.

I left a poor review of the app in the Google Play store saying it did not work for me. Then I got a phone call from someone saying they were in charge of developing the new platform for the bank. He asked if he could meet me in Orange County to troubleshoot my issue?

Being skeptical I asked him to provide evidence that he worked for the bank. This was troublesome because he already had all of MY information. He could see every penny in my account, but how do I vet HIM? So I took a chance at met up with him at Agrusa’s.

His name is Hugh and he brought his developer Anton to try to find out what the issue was with my app. Their office is located in San Diego so they drove up to meet in person. Hugh said he was happy to find someone with the issue he could drive to.

For Hugh and his team it was unacceptable that people were not able to use the app, even if it was just a handful of individuals.

Anton hooked up my phone to his computer and proceeded to go through lines of code to try to replicate and isolate the issue.

Michael Daehn with Hugh and Anton from Axos Bank

Michael Daehn with Hugh and Anton from Axos Bank

3 1/2 hours later they figured out the problem. It had something to do with me setting up fingerprint access on my phone, something my wife had not done.

I commend Hugh, Anton and Axos for taking the customer experience seriously. They didn’t sit behind their computers, but went straight to the front lines and helped out their customer directly.

And by the way, the app is pretty sweet. If you are looking for an online banking solution, check out Axos.

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REVIEW: The McDonald's App Experience

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Order Ahead

or get back in line

I've been using the McDonald's App for about a year now. It is pretty slick and gives you some good discounts and acts as a punch card for items like coffee that give you a free drink. I usually open it on my way there to see what deals and coupons they have.

This week I opened it and saw a coupon for $3 off $10. Apparently, that deal was only good if you ordered ahead of time. So when I got to the window the lady said I needed to order ahead of time. I asked if I could order in the app since I was already in line. She said I would need to drive out and get back in line.

Hey, I get it, the idea of this deal is to get people to put in their payment info and use the app. What I recommend to McDonald's, however, is to let people like me who are regular customers and learning the new rules they are imposing to use the discount this time, and advise me to order ahead next time. Giving the cashier the ability to give me the discount would have made her job easier and me happier.

I did drive around again because I am a marketing geek and wanted to see how this whole thing would play out. I also knew I was going to write a blog post when I got home.

Is McDonald's going to read this and change their policy, probably not. I am writing this for you. When putting promotions into action, make sure you allow for some wiggle room and make sure your employees can make good decisions at the moment to help the customer.

The name of the game these days is customer experience, also known as CX. Those businesses that are good at it will have a huge advantage over their competition.

My Trip to the UX Lab at 4orce (Summer Sausage Edition)

I took a fantastic tour of the UX (user experience) lab at 4orce Digital courtesy of Danielle Cooley, User Experience Director. Danielle won the Scan MD and Win contest and I was there to deliver her prize: an autographed book and coffee to pick my brain about marketing.

Actually I was the one that did the brain picking. I have been intrigued by the discipline of user experience since attending a week long training with Jakob Nielsen a couple of years ago. I have been trying to incorporate good user experience design and educate myself on the topic ever since. I took advantage of the opportunity and asked Danielle a lot of questions, which she patiently answered.

This is the first time I have seen a real usability lab in person. I've done some impromptu testing inside a retail store and in conference rooms, but this was the real deal. A dedicated computer, microphones, and cameras with high powered zooms surrounded the room. All of these gadgets work together to help Danielle determine if the websites they are launching are providing a good experience for the end user.

I was impressed the minute I walked in door. There is a huge wall with the 4orce logo and a cool modern pattern in black, red and white in the lobby (photo above). Even the restrooms have a cool design on the doors. But the best part of the trip was getting some delicious venison summer sausage made by Mr. Cooley. Yum! 

Here are a few of the pictures I snapped. You can see the rest in the gallery.

See more pictures.