HOW TO: Hire Someone for SEO - Learn what Google recommends when it comes to hiring for SEO

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I came across this great video from Google's Maile Ohye offering tips on how to hire someone to help your website get found using SEO (Search Engine Optimization):

 

SPOILER: Build a quality site that is good for your customers.

She goes into detail about linking, audits and optimizing, but upfront she shares my sentiment that the key to SEO is focusing on creating a great experience for your customers. After all, what Google is trying to do is send their customers to sites that provide a good experience.

It’s easy to be fooled by slick salespeople telling you that you will rank #1 and gain all the web traffic overnight. It takes time to build your business and reputation, online and in the real world. Slow and steady wins the race.


Want to know more? Check out Internet Marketing for Newbies.

 
 

OVERVIEW: Getting Started with Google Analytics

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I put together this quick overview of Google Analytics for my clients. Google Analytics is a fantastic tool that every website owner should be using. It has so many powerful tools it can be overwhelming, but don't be intimidated.

Every site owner should have some key performance indicators (KPI's) that they track. Things like visitors, sales and traffic sources are easy to set up and follow.

And like a lot of Google products, Google Analytics is free. So get started by visiting Google.com/Analytics.

Join us in Orange County for TEDxOrangeCoast Next Week

TEDxOrangeCoast is hosting an event next week - June 28th at the Soka Performing Arts Center in Aliso Viejo. They will be broadcasting live from the TEDGLOBAL2012 event in Edinburgh, Scotland.
 
I discoverd the about 5 years ago and since then I've spent many a lunch break learning from some of the greatest minds on the planet. TED (which stands for Technology, Entertainment, Design) has been around since the mid 80's. They have fantasic speakers sharing ideas that can help everyone- they are ideas worth spreading.
 
Part of why I got hooked on the site is that the talks are typically 18 minutes or less. One of the first videos I watched was by my favorite marketing author Seth Godin. Having read nearly all of his books, I loved how he was able to encapsulate some of his best thoughts into a single speech.
 
  
Since then I have continued to visit the TED website to watch videos and I dream of one day attending or better yet presenting at the conference.
 
A few years ago TEDx was created in order to make the event accessible to a larger audience. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
 
So if you live in the Orange County, CA area don't miss out. Whether this is your first time hearing or you have wanted to go for years this is your chance. 
 

MPulse Mobile Web Application added to the Portfolio

Campaign:
Entry into the Maritz Mprize competition

Client:
marketingenious

Address:
mpulsemobile.info

Summary:
This project involved creating a moblie application for entry into the Maritz Mprize competition. I created the initial concept for the project as well as developed the video, Google video ads, logo, colors, marketing plan, social media sites (Twitter and Facebook), QR Codes, and presentation to judges.

 

MPulse Overview (Artwork by Jon Bullok)
 

 
Ad: QR Codes + Mpulse = The Future
 

 
Ad: How to Give Feedback from Your Mobile Device
 
Check out the rest of my portfolio

Maritz MPrize Winners Announced

 
On Monday my team presented our mobile application, MPulse, to the judges of the MPrize competition at the Maritz headquarters in Fenton, MO. I have to say I thought our product looked good and we looked snazzy wearing our matching QR coded shirts. Unfortunately the judges went with one of our competitors.
 
I am more than a little disappointed. I have been working with the 5 members of my team on this project for the past 6 months. Thanks to the hard work of my teamates we put together an application that could be used right away in the marketplace. The judges did mention that they liked our product and wanted to incorporate some of our features into the winning product.
 
Overall it was a good experience and it was fun to see an idea turned into an actual working product. I want to thank my team Silvana, Jon, Eric, Don and Rob for all the hard work they put into MPulse. We learned a ton and I'm sure the knowledge we gained from putting this together will pay off. Take a look at the overview video and a couple of Google commercials I put together for the presentation. 
 
MPulse Overview (Artwork by Jon Bullok)
 
 
Ad: QR Codes + Mpulse = The Future
 
 
Ad: How to Give Feedback from Your Mobile Device
 
 
Would you use Mpulse or a product like it as a customer? For your business? 

HOW TO: Create Your Free Google Promo Video

Have you seen those Google search commercials? The latest one features the characters from Toy Story 3. Now Google has a neat little tool to help you create your own Google promo video called Search Stories.

After choosing a few search terms and the music you like it's ready to go. Take a look at the one I made for myself below:

Be sure to choose different ways to display the results. In my video I repeated the search for Michael Daehn, but used Google Image, Books and Maps search.

How could you use a promo video like this for your business or organization? Be creative. And if you make one yourself, post a link to it in the comments.