Wow this was too good not to re-post for my readers and posterity.
This is a great idea. If only I had thought of it 3 years ago.
A lot of places will reward you for taking a survey. Allowing customers to give feedback right away provides:
- Greater incentive - Get rewarded right away
- Easier to use - Don't have to login at home
- Better quality results - customers can remember their experience better in 5 minutes than in 5 hours or 5 days
QR Codes are everywhere these days. Some people use them well, like Red Robin. Others are out of their minds - QR Codes on TV Commercials. Good marketers use the right tools, the right way for their product.
If you could also share this link or story we would all appreciate it. Do it for the kids.
I had a wonderful time at the TEDxOrangeCoast event this week at Soka University. I must say I was surprised by how beautiful this campus is. I have been to larger universities, but Soka is most impressive.
The event consisted of 4 hours of footage from the TEDGlobal2012 event in Edinburgh, Scottland. TEDxOrangeCoast aired the best of the presentations. I learned about everything from human genomes to the hacker collective Anonymous. And there was even a magician/mind reader.
This was just a taste of the awesomeness that is TED.
If your appetite is whetted, I recommend you check out the LIVE TEDxOrangeCoast event coming up this October. It should be a blast. See you there.
If you are like me, you like to check out Facebook apps, but get a little nervous about letting them post on your behalf. I have inadvertently spammed my own wall with posts from apps.
If you don't want others to see these posts, but still want to use the app you simply need to adjust your settings.
When you first use the app, a screen will appear that lets you customize what the app posts. Simply click on the dropdown and set to "Only Me" and only you will see posts from this app.
Don't let posting permissions keep you from trying out some cool apps on Facebook.
I launched a new website with my buddy Damian Raffele. I enjoy craft beers and decided to mix business with pleasure. Here's the story as told on the Beer Hobby site:
Beer Hobby was started by Damian Raffele and Michael Daehn. Raffele and Daehn met in college and hit it off right away talking about hard core Christian bands like Mortal, Deitiphobia and The Prayer Chain. When they weren’t moshing they worked on some interesting projects together.
Today Beer Hobby is a website devoted to sharing stories about beer and getting people together to learn how to make their own. Stay tuned as we continue to ferment this idea and create some killer batches of fun stuff to do with brewing.
One day they decided to start something new. While talking over beers they developed the idea of Beer Hobby. Beer Hobby is a place to share their love of beer and get together with friends. Maybe even make a business out of it. At worst, they would have fun a few good beers in the process.
I have written several posts over there, including:
|I Drank a Pilsner and I liked it
Since I’m a big IPA guy you probably think I wouldn’t be caught dead drinking a measly Pilsner. Well that’s what I thought anyway. Last Spring I was talking to the very cool beer guy at Whole Foods in Town & Country, MO. We chatted often and I would always ask him what to try. [...]
|American Craft Beer Week 2012 – Get the Memo?
I admit I am knew to the craft beer universe, at least beyond drinking. I found out yesterday that this is American Craft Beer Week, there’s even a website. Sounds like something I would be interested in, right? I was oblivious. Either they need to do a better job of marketing or I am lame. [...]
|Bottles or Cans? Just Clap Your Hands
The more I learn about beer the more I think canned beer is a good idea: It protects the beer from light and air It’s easier to transport You need to pour your beer into a glass, even if it comes in a bottle, to open up carbonation and flavors Cans are cheaper Cans are [...]
|San Diego Brewery Trip April 2012: Stone, Lost Abbey, Port Brewing and Pizza Port
I got to take a nice trip down to San Diego to visit some of my favorite breweries. Speaking of San Diego, my friend Diego was a saint and did the driving – what a guy! View Larger Map First stop was Stone Brewery. Stone is the nicest brewery I’ve ever seen. The environment [...]
|Calling All Beer Lovers: Write for the Beer Hobby Blog
I would like to invite you to add something to the Beer Hobby blog. It could be: Pictures Reviews How to shop for beer How to make beer A brewery tour How you became a beer snob Anything fun and beer related You can send your ideas to michael(at)beerhobby.com or damian(at)beerhobby.com. Here’s to brew!
|Bottling Our First Beer
Damian and I were able to bottle our first batch of beer this week. Much to my surprise, it didn’t taste terrible. I know it takes some time to get good at brewing, and there are a lot of things that can go wrong and spoil your brew, but it tasted good. It’s the Mr. [...]
|Beer Hobby Logo Ideas
OK, these are rough and I made them myself. I’m not a full fledged designer. What do you think of what we have so far? Any recommendations?
How I Went From Beer Slob to Beer Snob
Take a look and let me know what you think - especially if you like beer.
- Integrating your social and email programs Day 1 - 11 AM
- Accelerating results with Facebook Pages Day 1 - 4:30 PM
I will be doing a webinar using Anymeeting tomorrow called Quick Guide to Internet Marketing: 9 Tips for Success on the Net. Here are the slides for the presentation. If you are interested in joining the webinar, make sure you sign in early as there are only 200 spots and we've had several hundred people respond.
I am honored to be one of the speakers at Word Camp Saint Louis on August 6th at Maryville University. Get all the details and sign up early. Tickets are going fast.
This event is for both beginners and advanced users of the WordPress blogging platform. The title of my presentation is Blogging for Brands : How to Make Blogs a Core Part of Your Marketing Strategy.
Get updates by following @wordcampstl on Twitter and be sure to share the love by using the hashtag #WCSTL.
Hope to see you there!
I recently set up Twylah, a way to create custom pages based on my tweets. Twylah helps you:
- Own Your Brand by showcasing your trending topics for maximum engagement and value
- Get Discovered Beyond Twitter with built-in search engine optimization (SEO)
- Give Your Audience What They Want with your very own "tweet landing pages"
They just added another feature called "Power Tweets" that let create a custom landing page. When someone clicks through to the page, it sits along side your other Twitter posts. A great way to drive engagement and traffic to your content.
On the traffic side, I have seen some referrals coming from my Twylah page at Tweets.MichaelDaehn.com.
Anything that builds traffic and helps SEO is a keeper. I look forward to seeing what else I can do with this cool tool.
Thanks to @twylah for getting me set up in the Beta.
What is social media? That can be a tough question to answer. Lately I have been using the metaphor of email to describe it.
Not all email is the same. Some examples:
- Messages from friends
In each context the tone, subject and your willingness to read and interact depend on the type of email it is.
The same is true for social media:
- Tweets about lunch
- Check-in by your friend at the bar you are sitting in
- Invitations to Farmville
- @reply from a spammer
- Killer cat blog post
Social media is a communication tool. As in email, think about your audience and the best way to communicate with them.
If you are not sure what to do, then sign up and listen for a while. When you feel comfortable start talking.
Be sincere. Care about your audience. Be passionate about what you are sharing.
When email started it was hard to explain. Now it is so common that I use it to explain other technologies. One day social media will be as common as email.
But then you will need to explain the purpose of augmented reality toasters.
I've been copying and pasting my fingertips off for hours. I thought more people would have wanted a QR Code name tag. I'm glad only a handful took me up on the offer. It was not fun to make all of these suckers.
These folks will proudly wear them to the SMCSTL meetup this week:
Don't make me look like a fool. Give them a scan.
If you are and you want a QR Code nametag, send me your information using this form.
- Twitter handle
- Desired URL for the QR Code (i.e. website, Twitter page, LinkedIn page, etc.)
I will make nametags for the first 25 people that send me their information.
They are self adhesive and will look something like this:
Not sure what QR Codes are, or how to use them for marketing? Check out this post:
Here's the official description from SMCSTL:
"It’s time for another happy hour, Social Media Club of St. Louis style. This month we’re taking it to The Stable in Benton Park, where you can enjoy delicious German lagers that are brewed on site, as well as a variety of craft beers from around the world.
The Stable is a brewpub and micro-distillery located in the Benton Park Neighborhood of St. Louis on the northeast corner of Cherokee and Lemp. The building was where the draft horses for the historic Lemp Brewery were kept, thus the name.
So pony up, and come out to enjoy delicious craft beers and appetizers while experiencing a bit of #STL history with your friends from #SMCSTL.
Be sure to check in on Foursquare at The Stable (@AmalgamatedBrew) and tweet about the event using the #SMCSTL hashtag.
Oh and one more thing... Bacon. Wrapped. Dates.
Hope to see you there.
The winner of the Facebook Like and Win contest is Kareem Smith. Thanks for liking my author page on Facebook. Let me know which book you want and I will send you an autographed copy. Congratulations Kareem and thanks for your support.