Total Hockey Facebook Contest

Campaign:

Stick and Win Facebook Contest

Client:

Total Hockey

Address:

http://stickandwin.totalhockey.com

Summary:

Implemented a contest on Facebook for fans to post pictures of their Total Hockey Sticker and win prizes. I used the Wildfire campaign application to design a submission process and allow fans to vote thumbs up or down for the winners. Stickers were mailed to customers or could be obtained through retail stores.

 

TV Spot


Scan MD and Win Contest

 

Campaign:
Scan MD and Win!
 
Client:
Michael Daehn
 
Address:
 
Summary:
Created a contest for attendees of the Social Media Club networking event. Anyone who scanned the QR code Michael Daehn was wearing with their phone would be entered in to win an autographed book, and a marketing brainstorming session with Michael. When scanned participants would be able to send out a tweet on Twitter that was automatically created by the QR code. Around 20 people scanned/tweeted and Michael was able to meet dozens of new people in a 2 hour session.

MPulse Mobile Web Application

Campaign:
Entry into the Maritz Mprize competition

Client:
marketingenious

Address:
mpulsemobile.info

Summary:
This project involved creating a moblie application for entry into the Maritz Mprize competition. I created the initial concept for the project as well as developed the video, Google video ads, logo, colors, marketing plan, social media sites (Twitter and Facebook), QR Codes, and presentation to judges.

 

MPulse Overview (Artwork by Jon Bullok)
 

 
Ad: QR Codes + Mpulse = The Future
 

 
Ad: How to Give Feedback from Your Mobile Device
 


Increased Website Ratings and Reviews By 700%

Campaign:
Increase Website Ratings and Reviews

Client:
Total Hockey

Address:
Totalhockey.com

Summary:
After implementing a new Ratings and Reviews feature on the website the challenge was to get people to leave product reviews. To encourage people to write reviews a campaign was created that would reward random customers who left reviews with a $100 gift card. The offer was promoted through an email, a spotlight on the home page and through a flyer placed in the boxes with new orders. The site went from 36 reviews in the first month to 303 in the week the campaign began, a 700% increase in customer participation.

 

Agrusas Restaurant Facebook Contest

Campaign:

Agrusas Restaurant Facebook Contest

Client:

Agrusas Italian Restaurant

Address:

Agrusas.com and Agrusas(Facebook)

Summary:

Added the "Like" button to the restaurant website and connected it with the official Agrusas restaurant page on Facebook. Agrusas had about 40 "Fans" or "Likes" when the campaign began and was able to get over 100 in less than a week by offering a free pizza to one of the first 100 Fans/Likers.



Viewers' Choice Website

Campaign:

Viewers' Choice

Client:

Joyce Meyer Ministries

Address:

www.joycemeyer.org/viewerschoice

Summary:

Joyce Meyer Ministries broadcasts the favorite shows as chosen by viewers each year. To gather votes we designed a microsite where visitors could view and vote for their favorite 3 sites. Visitors were able to get an email update when the voting was over with the option to sign up for the email newsletter at the same time. The site had over 10,000 votes cast.

BenefitBar Community Toolbar

Campaign:

Community Toolbar

Client:

Joyce Meyer Ministries

Address:

http://www.joycemeyer.org/aboutus/downloads

Summary:

To further engage with supporters, we implemented the BenefitBar toolbar. Supporters were able to download a toolbar that stays on top of their browser. The toolbar has links to the major areas of the Joyce Meyer site, a place to add updated messages and a search box. When supporters search, a portion of the ad revenue is donated to the ministry.



Senate Response Page (Crisis Management)

Campaign:

Senate Response Page (Crisis Management)

Client:

Joyce Meyer Ministries

Address:

http://www.joycemeyer.org/AboutUs/MediaRelations/whatwedo.htm

Summary:

On November 6, 2007 a letter was sent from Senator Chuck Grassley’s office requesting that the leadership of Joyce Meyer Ministries provide detailed records and personal information pertaining to Joyce and Dave Meyer for his review. This was a highly publicized request and cast a doubt upon the integrity of the ministry. In response, we posted a page with links to detailed financial records and an explanation of where donations were used. We also reached out to supporters and asked them to share our message and even embed some of our videos on their sites.

On March 12, 2009, Senator Chuck Grassley praised Joyce Meyer Ministries for joining the Evangelical Council for Financial Accountability (ECFA), and for fully cooperating with the senators office.

Get Mike a Job

Campaign:

Get Mike a Job

Client:

Michael Daehn

Address:

www.GetMikeAJob.com

Summary:

Tired of trolling the job boards looking through the same postings, Michael used the power of social media to land a job. He developed a blog and started a contest where people who got him a job could win prizes. It worked, and landed him a job as the Web Operations Manager for Total Hockey where he is putting his social media and web marketing skills to work for them.