8 Hour Marketing Plan - Session 6: Build Relationships

 

After reading the text about Key 5, Build Relationships, answer the following questions:

• How are you building relationships with customers?

•Are you creating positive word of mouth?

•Are you developing advocates for your product?

•Where in the funnel do your promotions hit?

•How do your promotions push people down the funnel?

Course Resources

Book - 7 Keys to Marketing Genius by Michael Daehn

Videos - 7 Keys to Marketing Genius by Michael Daehn

Outline for Marketing Plan by Michael Daehn

Session 6 Checklist

Complete the following before continuing to Session 7:

  • List the tools you will use to build relationships

  • List the calls to action (CTA’s) you are using in your promotions to get people to the next step in the relationship

  • Read 7 Keys to Marketing Genius Key 6 before the next session