I was a guest on the Know Your Pros channel with the guys from Opaleye. I was able to share my approach to helping my clients build websites that get them a return on their investment. Check it out.
Opaleye is a great tool for brick-and-mortar businesses to generate, manage and market reviews. They are using their channel to feature small business owners.
They are looking for other businesses to feature, so be sure to check out their website, and let them know if you are interested.
I did a guest interview with Kathleen Ries-Jubenville on her YouTube show called The Fearless Climbers Business Show. Kathleen is a Business Coach who helps aspiring coaches and consultants get set up quickly and create a steady stream of income online. In this interview with Kathleen, we discuss the mistakes business owners often make with their websites and the key elements to add to make sure your website helps you make more sales.
Bonus: Kathleen guides me through a series of questions to create a powerful marketing message. You can use this in your business too. Check out her free workbook.
VIDEO: 😾 17 *MORE* Ways to Ruin Your Website - CSUF Presentation: VIDEO Available Now - Michael Daehn takes a humorous approach to show you how to build a website that makes your customers happy.
This is a fun interview with Nico from Pen for Hire NYC about the writing process.
I made this presentation for the California State University Center for Entrepreneurship via Zoom. This is a completely new presentation that incorporates humor into an often dry topic.
Description:
You've heard of the bad hair day, but have you heard of the bad website day? Michael Daehn takes a humorous approach to show you how to build a website that makes your customers happy.
Bio/Experience:
Michael Daehn, MBA, is an award-winning digital marketer and an expert at helping you get more customers from your website. He has over 30 years of marketing experience, has written 6 books and served as a professor of business at various universities. He has worked with Disney, Nordstrom, Joyce Meyer and many others. Learn more at MichaelDaehn.com.
I was pleased to present to the St. Louis Publishers Association about how to Blog-Your-Book. This is a great organization helping published and aspiring authors with their books.
Here is the official description:
Michael Daehn, a veteran digital marketer and author, made this presentation to the St. Louis Publisher’s Association on April 14th, 2021 about how authors can use their published books to supercharge their website.
Daehn published his first book, The Seven Keys to Marketing Genius, over a decade ago. He just recently broke it down into individual blog posts and added it to his website. “It’s something I have wanted to do for a long time, but I never got around to it,” said Daehn. “As a marketer, I know the value of adding that content to my website, but the task of turning my book into individual posts was tedious.”
During the pandemic, Daehn got an idea when looking for ways for his 12-year-old son, Ivan, to keep busy and help him with the business. “Turning your book into blog posts involves a lot of copying and pasting, but it is not that complicated. I was able to show my son how to do it and let him work on his own creating the posts for a few hours at a time.”
The results were overwhelming. By turning his book into blog posts, and sharing those posts to social media, he saw his month over month website traffic triple. “I knew it would be good for my site, and search engine optimization, but the results were far greater than I expected.”
When Daehn realized how much blogging his book helped his website, he decided this would be a good way to help authors like himself do the same thing. He has a full-time business building website and email campaigns and decided to add this as a service he can provide to others.
“There are a lot of authors like me that have written books primarily to promote their business, and this is another way to leverage the hard work of writing a book by enhancing your website and social media presence,” said Daehn.
Daehn will be giving a presentation to the St. Louis Publisher’s Association (SLPA) on April 14th to show authors how to take advantage of their published books. “My goal is to show people how this works so that they can do it themselves. The SLPA is a great community of authors helping each other. I have learned a lot from this group and I hope they get some use from this information,” said Daehn.
Michael Daehn, MBA, is an award-winning digital marketer and an expert at helping you get more customers from your website. He has over 30 years of marketing experience, has written 6 books and served as a professor of business at various universities. He has worked with Disney, Nordstrom, Joyce Meyer and many others. Learn more at MichaelDaehn.com.
This is a presentation given for Professor Jackson’s Entrepreneurship class at California State University, Fullerton.
Looking for a simple explanation of SEO? Wondering how to use your website to actually convert visitors into customers? Looking to understand Inbound Marketing? This is the video for you.
Looking for a simple explanation of SEO? Wondering how to use your website to actually convert visitors into customers? Looking to understand Inbound Marketing? This is the video for you.
This video features Michael Daehn who guides you through the world of new media, what it is and how to use it in harmony with good marketing principles
In this video Michael Daehn introduces the seven keys to marketing genius: find your advantage, define your purpose, create an image, implement promotions, build relationships, gain feedback and adjust to changes
In this video Michael Daehn helps you find your key competitive advantage(s) over your competition
In this Video Michael Daehn shows you why establishing a purpose for your company is crucial and tells you how to do it
In this video Michael Daehn explains the importance of branding and how to create an image for your product
In this video Michael Daehn shows how once you have mastered keys 1 through 3 of marketing genius, you are ready to share your product with the world by implementing promotions
In this video Michael Daehn conveys the importance of building relationships with customers for long term marketing success
In this video, Michael Daehn shares the importance of gaining feedback in the marketing process and how to do it
In this video Michael Daehn discusses how marketing is a process of continual evaluation and improvement
