Client:
Address:
Summary:
Company:
CU Direct
Address:
CUDirect.com/CUDirect20
Summary:
As a way to celebrate their 20th year in business, I worked with my team at CU Direct to create the 20 for 20 Giveback Campaign. This online voting contest was held from December 2 – 22, 2014 and invited credit unions and the public to vote once daily for a Children’s Miracle Network hospital they wanted to receive a $20,000 donation.
In total, the 20 for 20 Giveback Campaign received over 350,000 votes and had over 2.1 million page views to the campaign website, all in under 20 days. Ultimately, CU Direct donated $60,000 to six Children’s Miracle Network Hospitals across the United States.
Press Coverage:
ABC Salt Lake City, Utah
ABC Flint, Michigan
ABC Oklahoma City, Oklahoma
NBC Waterloo, Iowa
NBC Baltimore, Maryland
Company:
CU Direct
Address:
CUDirect.com/DriveApp
Summary:
Using the Crowd Compass app by CVent I built out the mobile experience for CU Direct's Lending and Marketing Conference to drive engagement and enhance the attendee experience.
Campaign:
Increase reviews for the AnyMeeting app in the Google Apps Marketplace.
Company:
AnyMeeting
Address:
AnyMeeting in the Google Apps Marketplace
Summary:
Despite having users, the AnyMeeting app had no reviews in the marketplace. I launched a campaign to reward reviewers and was able to gain 53 reviews in 2 weeks and gain a 5 star rating in the marketplace.
I have done a lot of logo designs, but my favorite has to be this one I created for College Living 101.
I like it because it is simple, clever, and flat. It works well as an icon on webpages and as a profile image on social networks. It also looks good on collateral material or on a polo shirt.
What do you think? Let me know in the comments. And if you know someone living on campus, have them check outCollege Living 101.
Campaign:
Increase personal connection between company team members and members of our social community.
Company:
AnyMeeting
Address:
AnyMeeting on Twitter
AnyMeeting on Facebook
Summary:
To put a face to the responses, I set up a profile background on the Twitter page. Team members interact differently with customers. Each person responding uses their initials so customers have a connection. They can also tell when they are working with a technical support person or a marketing communications person. Internally it provides accountability so we know who took care of the customer. This was carried over to the Facebook page as well.
Campaign:
Movember Moustache Facebook Contest
Company:
AnyMeeting
Address:
Summary:
Using the WildFire application I designed a best moustache contest on Facebook. Participants uploaded a picture of their moustache (real or fake) to the site. I created a printable moustache sheet for those who could not grow their own. The picture with the most votes won a shaving kit. We helped raise money for the Movember charity and increased our page likes by 30% over the 30 day period. The campaign was featured on OC Metro and SoCalTech.
Campaign:
Tell Us Your AnyMeeting Story Facebook Contest
Company:
AnyMeeting
Address:
Summary:
Using the WildFire application I designed a contest on Facebook. Contestants were told to "Tell us how and where you have conducted your most interesting meeting using AnyMeeting. Bonus points for unique locations and creative descriptions". Page likes increased by 20%, recommendations went from 0 to 40 and Facebook became the #1 source of off site traffic. The contest was so popular it received coverage in the Orange County Register.
Campaign:
Joyce Meyer on Twitter
Client:
Joyce Meyer Ministries
Address:
http://twitter.com/#!/joycemeyer
Summary:
I set up a Twitter account to fully engage with the Joyce Meyer Ministries audience. A community manager was hired to run the account and communicate with followers. The account now has over 600,000 followers.
Campaign:
The Love Revolution
Client:
Joyce Meyer Ministries
Address:
Summary:
Joyce Meyer Ministries was launching a grass roots campaign for people to show love by helping others. The challenge was whether to build our own site to host photos and videos or to leverage existing sites. Since hosting all of the content was cost prohibitive, we directed people to join the cause on social sites like YouTube, Facebook and Twitter. We provided some downloadable content on the site including, wallpapers, graphics and posters. We also provided a handbook to get people started and a weekly idea.
Campaign:
Email Newsletter
Client:
Joyce Meyer Ministries
Address:
http://www.joycemeyer.org/AboutUs/contactus.htm?FormType=JoinOurMailingList
Summary:
This email was desinged to be a monthly digest of activities for the ministry and reduce the number of individual emails sent each month. Thanks to Dan McCullough for the excellent design work.
Click Image to Zoom
Campaign:
Stick and Win Facebook Contest
Client:
Total Hockey
Address:
http://stickandwin.totalhockey.com
Summary:
Implemented a contest on Facebook for fans to post pictures of their Total Hockey Sticker and win prizes. I used the Wildfire campaign application to design a submission process and allow fans to vote thumbs up or down for the winners. Stickers were mailed to customers or could be obtained through retail stores.
TV Spot
Campaign:
Scan MD and Win!
Client:
Michael Daehn
Address:
Summary:
Created a contest for attendees of the Social Media Club networking event. Anyone who scanned the QR code Michael Daehn was wearing with their phone would be entered in to win an autographed book, and a marketing brainstorming session with Michael. When scanned participants would be able to send out a tweet on Twitter that was automatically created by the QR code. Around 20 people scanned/tweeted and Michael was able to meet dozens of new people in a 2 hour session.
Campaign:
Website redesign
Client:
Scorch
Address:
Scorchagency.com
Summary:
Collaborated with the Scorch agency team to create a site redesign with a balanced emphasis on search engine optimization (SEO) and user experience (UX).
Campaign:
Entry into the Maritz Mprize competition
Client:
marketingenious
Address:
mpulsemobile.info
Summary:
This project involved creating a moblie application for entry into the Maritz Mprize competition. I created the initial concept for the project as well as developed the video, Google video ads, logo, colors, marketing plan, social media sites (Twitter and Facebook), QR Codes, and presentation to judges.
MPulse Overview (Artwork by Jon Bullok)
Ad: QR Codes + Mpulse = The Future
Ad: How to Give Feedback from Your Mobile Device
Campaign:
Increase Website Ratings and Reviews
Client:
Total Hockey
Address:
Totalhockey.com
Summary:
After implementing a new Ratings and Reviews feature on the website the challenge was to get people to leave product reviews. To encourage people to write reviews a campaign was created that would reward random customers who left reviews with a $100 gift card. The offer was promoted through an email, a spotlight on the home page and through a flyer placed in the boxes with new orders. The site went from 36 reviews in the first month to 303 in the week the campaign began, a 700% increase in customer participation.
Campaign:
Agrusas Restaurant Facebook Contest
Client:
Agrusas Italian Restaurant
Address:
Agrusas.com and Agrusas(Facebook)
Summary:
Added the "Like" button to the restaurant website and connected it with the official Agrusas restaurant page on Facebook. Agrusas had about 40 "Fans" or "Likes" when the campaign began and was able to get over 100 in less than a week by offering a free pizza to one of the first 100 Fans/Likers.
Campaign:
Viewers' Choice
Client:
Joyce Meyer Ministries
Address:
www.joycemeyer.org/viewerschoice
Summary:
Joyce Meyer Ministries broadcasts the favorite shows as chosen by viewers each year. To gather votes we designed a microsite where visitors could view and vote for their favorite 3 sites. Visitors were able to get an email update when the voting was over with the option to sign up for the email newsletter at the same time. The site had over 10,000 votes cast.
Campaign:
Community Toolbar
Client:
Joyce Meyer Ministries
Address:
http://www.joycemeyer.org/aboutus/downloads
Summary:
To further engage with supporters, we implemented the BenefitBar toolbar. Supporters were able to download a toolbar that stays on top of their browser. The toolbar has links to the major areas of the Joyce Meyer site, a place to add updated messages and a search box. When supporters search, a portion of the ad revenue is donated to the ministry.