October 16: Start Conversations

Markets are conversations. Your job is to getting people talking about your product and sharing it with their communities. The Internet allows people to congregate and communicate on a massive scale. Make yourself easy to find and talk about. If you have a good product you will do well, if you are relying on fancy marketing campaigns and slogans for a crappy product you are in trouble.

How easy is it for your customers to talk about you?