Marketing Checklist

This checklist is based on The 7 Keys to Marketing Genius by Michael Daehn. Read the book for free. See also the Digital Marketing Checklist.


Advantage

□ Competitive Advantage  □ Tagline

Purpose

□ Mission  □ Vision  □ Goals  □ Budget  □ CPA

Image

□ Promise  □ Position  □ Colors  □ Logo

Promotions

□ PR  □ Print  □ Broadcast  □ Sales Promotions  □ Personal Selling  □ Direct  □ Digital

Relationships

□ Personas  □ Customer Journey

Feeback

□ Surveys  □ Analytics

Changes

□ Calendar  □ Schedule  □ Assignments

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