November 19: Don't Compete on Price

To compete you need a unique competitive advantage that sets you apart. Trying to stand out by undercutting the price of your competition is a no win situation. If the strategy appears to work, your competition need only lower their price too. What you thought was a strategy suddenly disappears.

Make sure you are basing your marketing message on something unique like:

  • Superior service
  • Customer testimonials
  • Years in the business
These competitive advantages are difficult, if not impossible, to copy.

What is your competitive advantage?