We live in an age of information overload. In the past whole industries were created by controlling information. Now everything you ever wanted to know is a mouse click away.
The problem is information overload. How do you know what information is accurate or the most important? You have to rely on experts to tell you what is the most important data in a sea of facts.
So if you want people to buy your product today, the best way to do it is to position yourself as an expert.
Are you an expert? How do you show your customers they made the right choice by coming to you?