January 26: How to Format Video for the Web

While there are exceptions, most people don't watch videos that are longer than 5 minutes on the web so:

  • Keep your content short and be prepared to adjust your 30 and 60 minute formats
  • Take advantage of audiences that will watch short videos that promote your product if it is entertaining
Long formatted programs with 30 second commercials are out, but 5 minute entertaining commercials are in.

Take advantage while you can.

How do you use video on the web?