The 7 Keys to Marketing Genius Quick Start Marketing Plan

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1: Find Your Advantage

路         What is the unique competitive advantage of your product or service?  (The best way to determine this is by performing a SWOT analysis)

路         How can you meet the needs of the target audience better than the competition?

路         What is the positioning of your product or service? 

2: Define Your Purpose

路         What is the mission or purpose of your company? 

路         What goals do you want to accomplish with this particular product or service? 

路         How do these goals fulfill the mission of your company? 

路         How will you communicate this to the entire organization to make sure everyone is on the same page?

3:  Create an Image

路         Based on the competitive advantage, positioning, target audience and mission of the company what image best represents your product or service?

路         Do you need professional assistance in creating a logo and marketing communications materials? 

路         Is the look and feel of your marketing communications materials consistent and congruent?

4:  Implement Promotions

路         Which of these marketing communications do you plan on utilizing?

o   Advertising

o   Public Relations/Publicity

o   Sales Promotion

o   Personal Selling

o   Direct Marketing

o   Internet/Interactive

路         What marketing communications can you afford? 

路         What marketing communications make the most sense for your situation?

路         How can you achieve the greatest return on investment with the least amount of wasted exposure?

路         Are your marketing communications linked and integrated? How?

路         Are your marketing communications consistent and congruent? How?

5:  Build Relationships

路         How are you building relationships with customers?

路         Are you creating positive word of mouth?

路         Are you developing advocates for your product?

路         Where in the funnel do your promotions hit? 

路         How do your promotions push people down the funnel?

6:  Gain Feedback

路         How are you measuring results?

路         Have you implemented ways of gaining feedback from customers?

路         Have you implemented ways of gaining feedback from employees?

7:  Adjust to Changes

路         Are you making changes based on the feedback you have gained?

路         Has your market or target audience changed?

路         Do you need to revise any marketing messages to remain current?

路         Are you maintaining up to date and relevant information on the website?

路         Do you have an ongoing dialogue with current customers?


Want to learn more? Read the full book by Michael Daehn: The 7 Keys to Marketing Genius.