Dove launched a campaign to improve the self image of girls. This is an interesting stance since they have been part of the socio industrial complex promoting the advantages of looking good. It's a good idea that implements the increasingly popular and effective practice of cause related marketing. As in all cause related campaigns you walk a fine line between inspiring people with your altruism, and alienating them with hypocrisy. This is a step in the right direction for Dove, but they need to stay committed, stick with it and make a real difference or there will be/should be a backlash.