I know I have been harsh on the marketing efforts of the NHL, but that's only because I love hockey and the NHL. So here's something cool they did. I received this e-mail reminding me that NHL action is going to be on TV today. The email is simple, with large easy to see graphics featuring 3 great games with pictures of the star players. Only information I need, in an easy and enjoyable format in a timely helpful manner that acts as a useful reminder.