Will You Pay More for Payless with a New Logo?

Payless Shoes has a trendy new logo to go with their new focus on a younger crowd. I had to check it out after taking this picture. They still have the deals, but they also have some brand names like Champion and Airwalk for guys (I didn't look at the girls shoes). The clerk said they are focusing more on a younger crowd with their products and promotions. Not a bad idea since there are so many shoes stores around town. Pick a target any target and go for it. So how have sales been since they got the new logo "pretty good, I think it has helped maybe a little I guess, I think," said the clerk. Next task- change the name to one that does not focus on price.