This Article in the Herald Tribune describes the rebellious style of today's evangelical youth modeling similar trends in American youth cultural history. The story compares the trend of kids getting into the rebelliousness of Christianity to other counter cultures of past decades like hippies, hip hoppers, and grungers.
Whatever the reason, youth today are attracted to a message that stand for something more than what secular society has to offer. The more the Church can dial into where they're at in a relevant way the better. How is your church taking advantage of this opportunity?