June 6th is the perfect time for some to Market the Beast:
"For some Armageddon believers, it represents the date upon which the Antichrist will spread universal evil over the Earth.
For marketers, 666 has also become an ideal date -- to launch movies, records, books and other products or events, particularly those with religious undertones."
Most of the knowledge of ordinary people comes from movies and their interpretation of scripture. Your church can take advantage of these opportunities ti start conversations about the Bible.