Aprill 8: Leadership is Influence

Effective leadership is getting people to perform a task or behave in a desired way through your positive influence. Effective means the follower wants to perform and will likely continue to follow your lead long term.

Of course there are shortcuts to getting people to do what you want, but shortcuts often lead to rebellion and sabotage.

What kind of leader are you? Are you effective long term? Do your people follow you because of your influence or because of your threats?

April 7: Avoid Jack Ass Management

If you are driving a mule you have two options:

  • Dangle a carrot
  • Threaten a whip
Many managers use the jack ass approach, but people are more complex than animals. Motivating employees is about more than rewards and punishment, it's about motivation. Find out what makes people tick and help them fulfill their passion.

Do you use the carrot and stick approach with employees? How do you motivate them?

April 6: Integrate Your Marketing Tools

Once you choose the right tools, make sure they are working together. Do your print ads have a web address? Do you post your commercials on your website? Do you mail a schedule of events to your customers?

The more tools you use and the better you integrate them, the more powerful your marketing is.

Are your marketing tools integrated? How?

April 5: Pick the Right Marketing Tools

The major marketing tools are:

  • Public Relations
  • Publicity
  • Advertising
  • Sales Promotion
  • Personal Selling
  • Direct Marketing
  • Internet/Interactive
Some tools work better than others depending on your message and your audience. Make sure you pick the right ones.

What marketing tools do you use? Why did you pick them?

April 2: Fast Enough

In 2000 computer companies advertised fast speeds. A PC with a Pentium III chip was considered a fast computer at around 500 Mhz. Today we don't hear much about computer chip speeds. What happened?

The first PC processors were relatively slow, but eventually they got fast enough. My car can go 110, but I rarely go over 70. That's fast enough.

Marketers usually advertise the latest, greatest and fastest product features. The danger is when you base your business on a feature that is no longer a big deal.

Do you base your marketing on a fast enough feature? What else could you emphasize?

April 1: Don't Get Fooled Again

If you keep finding yourself in the same bad business deals guess what the constant is...you. The same goes if you keep trying the latest marketing fad, or watching your best people leave the company. Something needs to change, and that something is you.

Take a look at the consistent patterns that take place in those situations. Make a list of what to avoid and what to look for in the ideal situation next time. Make sure you don't get fooled again.

What mistakes seem to continually plague your business? What can you do to change the situation?