188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Don't Compete on Price

The following is an excerpt from the book:

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

By Michael Daehn

To compete you need a unique competitive advantage that sets you apart. Trying to stand out by undercutting the price of your competition is a no win situation. If the strategy appears to work, your competition need only lower their price too. What you thought was a strategy suddenly disappears.

Make sure you are basing your marketing message on something unique like:

• Superior service

• Customer testimonials

• Years in the business

These competitive advantages are difficult, if not impossible, to copy.

What is your competitive advantage?

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