When you visit a site and see a little box with news results it is more often than not coming from a news feed place inside a gadget. If your site has great content you should syndicate and make it available to others in the form of gadgets. You can also open up proprietary information and allow others to mash it up into their own creations. Feedburner can help you turn your blog into a feed and sites like Widgetbox and Google Gadgets can help you turn them into gadgets.
Next HOW TO: Get Traffic to Your Website Part 8 - Browser Based Traffic
Blogs began as a way for people to comment, share their thoughts and compile information to share with others on their website. When used properly, blogs can generate excellent web traffic for your main site or product. The key is to update often with relevant content.
Many folks jumped on the blogging bandwagon, but they never updated their sites. Their conclusion was that blogging did not work. Search engines love updated relevant content so your blog will work, but you have to work your blog.
You can blog yourself, pay someone to blog for you, or encourage others to blog about your company. All can be effective depending on your audience and the kind of information you are sharing.
Next HOW TO: Get Traffic to Your Website Part 7 - Mashups, Feeds and Gadgets