Daehn's Hierarchy of Digital Marketing

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I am an expert in digital marketing. An important skill for experts is to be able to take a lot of information and boil it down to the essential must know components for success.

We live in an age of information overload. Learning about digital marketing is but a Google search away. What I present here are the four areas that are foundational to a successful digital marketing strategy.

They are chronological and should be built out in order.

1st Website

Your website is your most important digital asset. Everything you do should be built on driving traffic to your website. Your site should be built for conversion and turning visitors into customers. Content is key to creating a well converting website.

2nd Email

Email is the primary form of digital communication. Your website should be built to obtain email addresses so that you can continue to talk and market to your site’s visitors and customers. Automated campaigns, confirmations, onboarding, triggers, reminders, customer service and newsletters are all important components of your email strategy. Email should be used to distribute content from your site, and drive people back to your website for conversion.

3rd Social Media

The best social media builds a community around your product or service. This requires interacting and building relationships. Social media should also be used to distribute content from your site, and drive people back to your website for conversion.

4th Paid Ads

If the first 3 areas are in place and you still have a budget and/or need to generate leads, you are ready for paid ads. Ads should drive traffic to specific areas of your website and/or landing pages that directly relate to the content of the ad.

Need help with your digital marketing strategy? Let me know.

A Stormy Visit to Missouri

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It was a fun and wild month filled with travel, crazy weather and sports fantasies come true.

I was able to visit Missouri to see some clients, visit with family, and see my childhood team win the Stanley Cup Conference Final. All of this while evading a couple of tornadoes. 


Missouri Tornadoes

I had the privilege of visiting the Missouri State Capitol and spending some time with my client, the Missouri Republican Party.

I got the grand tour from former representative and current director of the Missouri GOP, Jean Evans. You can see a picture of her sitting at her desk below. While there, I was able to use the office next door to her. 

A week later a tornado hit and tore the roof off. 

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Evans and her team have had to relocate for now and are working on getting the office rebuilt. If you would like to help please go here to make a donation. Any amount is appreciated.


Storming into the Playoffs

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While in St. Louis I was able to attend 3 Stanley Cup Final playoff games, including the clinching game 6.

While heading to my seats for game 6 my phone starts buzzing and warning that I should take shelter. The arena staff directed us to go to our seats because that was the safest place. 

So while another storm raged outside, the Blues won the Western Conference inside. A very St. Louis night.



Back to Reality

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I'm back in town and still rooting for the Blues. They are one win away from winning the Stanley Cup for the first time. It will all end this weekend or in a Game 7 on Wednesday.

Whoever wins, I will be back to work presenting the lecture I gave at CSUF a few weeks ago to the La Habra Chamber of Commerce - HOW TO: Effectively Integrate Social Media into Your Marketing Strategy.

Social Media can be an effective part of your marketing, but there are some cautions to be aware of. A good strategy is key.

Thursday 6/13 - 9:30-10:30 AM
La Habra Chamber of Commerce - 321 E La Habra Blvd, La Habra, CA 90631

Please let me know if you would like to attend as my guest. You do not need to be a member of the chamber to participate.

Axos Bank Takes Customer Service to the Front Lines

I’ve been using Bank of Internet for the past 6 years and they recently rebranded to Axos Bank, updated their online banking and totally redesigned their app. Pretty ambitious.

While I have appreciated all of the improvements, it truly is a better experience, I could not get the app to work on my phone. Every time I launched the app it would show the splash screen and close. The peculiar thing is that my wife has the exact same phone as me and was able to use the app without an issue.

I left a poor review of the app in the Google Play store saying it did not work for me. Then I got a phone call from someone saying they were in charge of developing the new platform for the bank. He asked if he could meet me in Orange County to troubleshoot my issue?

Being skeptical I asked him to provide evidence that he worked for the bank. This was troublesome because he already had all of MY information. He could see every penny in my account, but how do I vet HIM? So I took a chance at met up with him at Agrusa’s.

His name is Hugh and he brought his developer Anton to try to find out what the issue was with my app. Their office is located in San Diego so they drove up to meet in person. Hugh said he was happy to find someone with the issue he could drive to.

For Hugh and his team it was unacceptable that people were not able to use the app, even if it was just a handful of individuals.

Anton hooked up my phone to his computer and proceeded to go through lines of code to try to replicate and isolate the issue.

Michael Daehn with Hugh and Anton from Axos Bank

Michael Daehn with Hugh and Anton from Axos Bank

3 1/2 hours later they figured out the problem. It had something to do with me setting up fingerprint access on my phone, something my wife had not done.

I commend Hugh, Anton and Axos for taking the customer experience seriously. They didn’t sit behind their computers, but went straight to the front lines and helped out their customer directly.

And by the way, the app is pretty sweet. If you are looking for an online banking solution, check out Axos.

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Check Out Aidtree to Save Money and Succeed Locally

My friend Ben Yip has been working on a really cool product that supports charities, saves money for customers and helps promote local businesses. It’s a win/win/win.

Ben created Aidtree, a service that allows local businesses to offer coupons that drive new customers to try their products.

Customers are able to buy the coupons at a discount and Aidtree gives 75% off the purchase directly to the charity.

Here is an example of how I used the coupon for my business, with the funds going to support the CSUF Entrepreneurship Program:

 

I truly hope this becomes the market leader for fundraising so I can stop trying to get family and friends to buy cookie dough and wrapping paper. This is an elegant solution to a need in the market.

But wait, there’s more…

Checking out Ben’s laptop stands after a meeting at the La Habra Chamber of Commerce

Checking out Ben’s laptop stands after a meeting at the La Habra Chamber of Commerce

While supplies last, Ben will be giving out a sleek portable laptop stand to anyone creating and posting on a new account. Contact Ben at Aidtree for details:

questions@aidtree.com
323) 387-3388

Michael Daehn Supports City Net to Help End Homelessness

City Net and Local Police Helping our Homeless Neighbors at the OC Flood Control Channel (riverbed) in Cypress, CA.

City Net and Local Police Helping our Homeless Neighbors at the OC Flood Control Channel (riverbed) in Cypress, CA.

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I am proud to support City Net, a team of nonprofit professionals who work to end street-level homelessness in a city or region through the coordination of community efforts and activities. I have been looking for a charity to support through my business and after hearing how City Net works with our homeless neighbors, and praying about it, I was convinced this was the best choice.

I will be donating 10% of gross profits from my marketing consulting business (Rent My CMO/The Marketing Guy) to support the efforts of City Net. But here is the cool thing, when you hire me you are also supporting an awesome cause, helping our homeless neighbors.

If you are like me, you struggle with seeing members of our community living on the street. As I was told by our friends at City Net, “No one wants to be homeless.” But what do we do? Do we give them money? Food? Old furniture? I’ve never been sure what to do.

City Net takes a holistic approach to homelessness. They give people a hand up, not just a hand out. They work with people to get them off the street, back into society and reunited with their family members. And they partner with churches, city governments and members of the community to make a difference.

So a big thank you to all of my clients. Thanks for helping to support a worthy charity doing great work in our cities.

You can learn more or donate directly to City Net on their website.

REVIEW: The McDonald's App Experience

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Order Ahead

or get back in line

I've been using the McDonald's App for about a year now. It is pretty slick and gives you some good discounts and acts as a punch card for items like coffee that give you a free drink. I usually open it on my way there to see what deals and coupons they have.

This week I opened it and saw a coupon for $3 off $10. Apparently, that deal was only good if you ordered ahead of time. So when I got to the window the lady said I needed to order ahead of time. I asked if I could order in the app since I was already in line. She said I would need to drive out and get back in line.

Hey, I get it, the idea of this deal is to get people to put in their payment info and use the app. What I recommend to McDonald's, however, is to let people like me who are regular customers and learning the new rules they are imposing to use the discount this time, and advise me to order ahead next time. Giving the cashier the ability to give me the discount would have made her job easier and me happier.

I did drive around again because I am a marketing geek and wanted to see how this whole thing would play out. I also knew I was going to write a blog post when I got home.

Is McDonald's going to read this and change their policy, probably not. I am writing this for you. When putting promotions into action, make sure you allow for some wiggle room and make sure your employees can make good decisions at the moment to help the customer.

The name of the game these days is customer experience, also known as CX. Those businesses that are good at it will have a huge advantage over their competition.

My Kid is the Speling Bee Champion

I have to brag. My 8 year old, third grade daughter, Isabella, won the school speling bee. She beat all of the third fourth and fifth graders at her school.

Tonight she will be competing against the other shools and junior highs in the district. She will even be competing against eigth graders.

How long has she been studying? She hasn't. We did not know about the speling bee until she came home and said she won.

If she should win tonight, which I think is a tall order against eighth graders, she will not move on because she is too young.

I'll post an update tomorrow to let you know what happens.

 

Here's Why My Website Never Goes Down: Squarespace

Midnight Bucket Brigade

I'm in my 5th year of using Squarespace for my website hosting. I was attracted to the ease of use and the unique look I can create with their site building software, but something else has gained my attention as of late. Their hosting. My site never goes down.

I listen to a lot of the podcasts on Leo Laporte's TWIT Network. It's great fun for tech geeks like me. They have quite a following. So large that every time they mention a website that website is inundated with traffic. And it goes down. Unless it's a Squarespace site.

Squarespace has their act together. When a site gets more traffic than usual, they are able to relieve the stress by balancing the load on their servers. Cool stuff.

But wait, there's more...

I got an email from team Squarespace last week explaining that their servers are located in lower Manhattan and that fuel to their last generator was running out. Hurricane Sandy had taken it's toll. I had a few hours until my site, and all the Squarespace sites lost power.

I kept checking my site, but it never went down. So what happened? Did they hand carry fuel up 17 flights of stairs in total darkness to keep MichaelDaehn.com from going down?

Yep!

I got the email below telling the story.

Way to go team Squarespace. You have increased my respect and admiration for your fine company. Keep up the good work.

------------------

Hurricane Sandy Update

A little over a week ago, I sent out one of the most difficult emails that Squarespace has ever delivered to our customers.

Peer1, our data center in downtown Manhattan, was so severely impacted by Hurricane Sandy that it suffered a total loss of power despite multiple levels of redundant systems. At the time, there was no resolution in sight. Our backup fuel reserves and building infrastructure had been destroyed by Sandy's storm surge, which flooded many buildings downtown. As you may be aware, this was a historic and unprecedented storm for the entire tri-state region, bringing about the largest storm-related power outage ever in Con Edison's history.

I am proud to announce that throughout this event, Squarespace customers experienced absolutely no downtime related to the power outage. This is an amazing outcome considering the extraordinary circumstances we faced last week. What remains is an incredible story.

For those of you that haven't been following our updates, employees from Squarespace, Fog Creek, and Peer1 manually carried fuel up 17 flights of stairs for three days to save our generator while an interim fuel supply and pump could be installed. These efforts to provide uninterrupted service for our customers were chronicled by numerous publications including All Things DBetaBeatComputerworldFast Company,TechCrunchThe New York TimesPando Daily, and The Verge.

We now have a working pump system delivering fuel to the roof generator, more than enough fuel on site, and a redundant street-level generator connected and tested as of last night. These systems will remain in place for the foreseeable future. Our building has still not been able to connect to Manhattan's power grid, as the building's two sub-basements were submerged in 30 feet of water that took four days to pump out. We will continue to post updates on status.squarespace.comas we resume normal operations.

Of course, such heroics should not be necessary to keep operations running smoothly. We initiated a plan to build a geographically redundant operation this past summer and expect to have it online in early 2013. This gives us the ability to route around areas affected by natural disasters much more effectively.

We take the responsibility of running the hundreds of thousands of sites on Squarespace very seriously . Our homepage states that our scalable, reliable cloud infrastructure eliminates downtime, and our customers all over the world count on us to keep their websites online no matter what. Wanting to keep that promise is what propelled us forward and helped us persevere during this most challenging of times. Thank you all for being Squarespace customers - it is with your continued support that we can continue to fight for great design, amazing products, and exceptional service.

We know that there are many in our area that were impacted far beyond what we experienced - if you can, please take a moment and contributeto hurricane relief efforts. A little goes a long way.

Thank you.

Anthony 

Provide Hope and Change Today, Quickly, and for Free

Vote for Change Agent Network on Facebook to get a grant from Chase Bank. If you want to know why, keep reading.
 
I tune out when I see commercials about starving kids in Africa. Sure I feel bad, but what can I do about it? I want to send money, but I'm on a pretty tight budget. Besides, if I gave money to everyone who needed it I would be in the poor house myself.
 
So I change the channel. And feel guilty.
 
My long time friend Heath Vogel has a strong connection with the African nation of Liberia. His parents have been missionaries there since the 70's and Heath spent several years there as a child. Following in his parents' footsteps, Heath has taken a few missionary trips there himself.
 
I don't know a lot about Liberia aside from what Heath has told me and what I have read on his entertaining blog: Blogging Without Maps. I do know that Liberia is a struggling country ravaged by war. If you have seen the movies Blood Diamond or Hotel Rwanda you get an idea of the kind of chaos and carnage that prevailed.
 
Watching those movies gives me that "it's terrible, but what the heck can I do about it?" feeling.
 
I heard Bono talking about Africa. He expressed the same type of emotion, but said the situation is not hopeless. It's malleable. We can do more than we think.
 
Here's something you can do to make a difference today, quickly, and for free. Vote for Change Agent Network on Facebook to get a grant from Chase Bank. Chase Bank is giving away millions to organizations that get votes on Facebook. So please take a few seconds to vote for this worthy organization.
 
Heath has told me about being discouraged by a lack of progess in Liberia, particularly by missionaries. His demeanor changes, however when he talks about Change Agent Network and it's Director, Eric Wowoh. 
 
This organization has created shools and educational opportunites for thousands of children. They have also worked with groups in the US to transport unused computers and technology products for use by the next generation of Liberians.
 
Three things I love about this non-profit:
 
1. Teaches People to Fish- Change Agent Network is giving educational opportunities, not handouts. This means that the next generation will be able to make changes and pull themselves out of poverty.
 
2. Liberian Leadership- Director Eric Wowoh is a Liberian citizen helping his own community. Missionary school 101 teaches that native people are far more effective at reaching their peers than missionaries.
 
3. Proven Results- Want to see what they've done so far? Check out the Change Agent Network website.
 
OK, that's my pitch. Here's the link again so you don't have to look for it:

 

If you could also share this link or story we would all appreciate it. Do it for the kids. 

TEDxOrangeCoast Event Recap

I had a wonderful time at the TEDxOrangeCoast event this week at Soka University. I must say I was surprised by how beautiful this campus is. I have been to larger universities, but Soka is most impressive.

The event consisted of 4 hours of footage from the TEDGlobal2012 event in Edinburgh, Scottland. TEDxOrangeCoast aired the best of the presentations. I learned about everything from human genomes to the hacker collective Anonymous. And there was even a magician/mind reader.

This was just a taste of the awesomeness that is TED.

If your appetite is whetted, I recommend you check out the LIVE TEDxOrangeCoast event coming up this October. It should be a blast. See you there.

Join us in Orange County for TEDxOrangeCoast Next Week

TEDxOrangeCoast is hosting an event next week - June 28th at the Soka Performing Arts Center in Aliso Viejo. They will be broadcasting live from the TEDGLOBAL2012 event in Edinburgh, Scotland.
 
I discoverd the about 5 years ago and since then I've spent many a lunch break learning from some of the greatest minds on the planet. TED (which stands for Technology, Entertainment, Design) has been around since the mid 80's. They have fantasic speakers sharing ideas that can help everyone- they are ideas worth spreading.
 
Part of why I got hooked on the site is that the talks are typically 18 minutes or less. One of the first videos I watched was by my favorite marketing author Seth Godin. Having read nearly all of his books, I loved how he was able to encapsulate some of his best thoughts into a single speech.
 
  
Since then I have continued to visit the TED website to watch videos and I dream of one day attending or better yet presenting at the conference.
 
A few years ago TEDx was created in order to make the event accessible to a larger audience. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
 
So if you live in the Orange County, CA area don't miss out. Whether this is your first time hearing or you have wanted to go for years this is your chance. 
 

Beer Hobby Website Launches to Build Community and the US Economy

I launched a new website with my buddy Damian Raffele. I enjoy craft beers and decided to mix business with pleasure. Here's the story as told on the Beer Hobby site:

Beer Hobby was started by Damian Raffele and Michael Daehn. Raffele and Daehn met in college and hit it off right away talking about hard core Christian bands like Mortal, Deitiphobia and The Prayer Chain. When they weren’t moshing they worked on some interesting projects together.

Today Beer Hobby is a website devoted to sharing stories about beer and getting people together to learn how to make their own. Stay tuned as we continue to ferment this idea and create some killer batches of fun stuff to do with brewing.

One day they decided to start something new. While talking over beers they developed the idea of Beer Hobby. Beer Hobby is a place to share their love of beer and get together with friends. Maybe even make a business out of it. At worst, they would have fun a few good beers in the process.

I have written several posts over there, including:

I Drank a Pilsner and I liked it
Since I’m a big IPA guy you probably think I wouldn’t be caught dead drinking a measly Pilsner. Well that’s what I thought anyway. Last Spring I was talking to the very cool beer guy at Whole Foods in Town & Country, MO. We chatted often and I would always ask him what to try. [...]

American Craft Beer Week 2012 – Get the Memo?
I admit I am knew to the craft beer universe, at least beyond drinking. I found out yesterday that this is American Craft Beer Week, there’s even a website. Sounds like something I would be interested in, right? I was oblivious. Either they need to do a better job of marketing or I am lame. [...]

Bottles or Cans? Just Clap Your Hands
The more I learn about beer the more I think canned beer is a good idea: It protects the beer from light and air It’s easier to transport You need to pour your beer into a glass, even if it comes in a bottle, to open up carbonation and flavors Cans are cheaper Cans are [...]

San Diego Brewery Trip April 2012: Stone, Lost Abbey, Port Brewing and Pizza Port
  I got to take a nice trip down to San Diego to visit some of my favorite breweries. Speaking of San Diego, my friend Diego was a saint and did the driving – what a guy! View Larger Map First stop was Stone Brewery. Stone is the nicest brewery I’ve ever seen. The environment [...]

Calling All Beer Lovers: Write for the Beer Hobby Blog
  I would like to invite you to add something to the Beer Hobby blog. It could be: Pictures Reviews How to shop for beer How to make beer A brewery tour How you became a beer snob Anything fun and beer related You can send your ideas to michael(at)beerhobby.com or damian(at)beerhobby.com. Here’s to brew!
 
Bottling Our First Beer
Damian and I were able to bottle our first batch of beer this week. Much to my surprise, it didn’t taste terrible. I know it takes some time to get good at brewing, and there are a lot of things that can go wrong and spoil your brew, but it tasted good. It’s the Mr. [...]

Beer Hobby Logo Ideas
OK, these are rough and I made them myself. I’m not a full fledged designer. What do you think of what we have so far? Any recommendations?

How I Went From Beer Slob to Beer Snob
Growing Up In An AB Town I grew up in the beer capital of the world, Saint Louis, MO. Home of the world’s largest brewer, Anheuser-Busch. I started drinking beer when I was in High School (don’t do it kids). When we had money, we bought the good stuff like Budweiser, Michelob and Bud Dry. [...]

 

Take a look and let me know what you think - especially if you like beer.

Michael Daehn Selected to Speak at eMarketing Conference

I was selected to speak at the eMarketing Conference in San Francisco this April. I will be on two panels:
  • Integrating your social and email programs Day 1 - 11 AM
  • Accelerating results with Facebook Pages Day 1 - 4:30 PM
I've handled the email marketing and Facebook strategies for several high profile companies. Some with email subscriber lists over 500K and others with over 1.7 Million Facebook Likes. I've helped large and small companies launch many successful email and Facebook campaigns. I've learned many lessons, some the hard way, and I hope to share those with attendees.
 
If you are attending the conference, please be sure to stop by to say hi. If you can't make it, I'll try to get a video to post here on the site afterwards.

It Never Rains in Southern California

It Never Rains in Southern California was a hit song by Albert Hammond in the early 70's.
 
Yesterday was the first real rainfall we've had since I moved back to SoCal. It was as crazy as I remembered.
 
When I moved out here for school in the mid 90's I remember the news interviewing people on the street about the "weather". It was drizzling and some people had their umbrellas up. I had just come from a frozen tundra with 2 weeks of below zero temperatures in Saint Louis. Culture shock.
 
So yesterday morning it was drizzling. Yes the roads get slick because it rarely rains and you should use caution. But the people here really freak out. They drive like it's a snow storm.
 
When I dropped my daughter off at school, I heard one of the kids say "look it's raining!" All of the kids ran to the window to look outside. We used to do that when it was snowing. I'm sure some Canadians would think that was funny.
 
The traffic on the way to work was pretty bad, as expected. After all, it was misting. I was only 5 minutes late, but some of my co-workers were 1 1/2 hours late due to freeway accidents.
 
I thought the fun was over, but we had several power outages in my office building. Apparently a power line pole was down in the area. Probably from a careening vehicle.
 
So if you have read this far, you'll realize this post is more of a journal entry than a profound statement. If you think I am complaining, I'm not. I like living in a place where 1/16th of an inch of rain is considered major weather news.
 
Now please enjoy the soulful singing of the great Albert Hammond:

I'm Moving to California to Work for Anymeeting.com

I'm excited to announce that I have accepted the position of Online Marketing Manager with Anymeeting.com.
 
I will be working with a good friend from college, Damian Raffele. Believe me, I am not working with him because he is a friend. I have plenty of friends and I know better than to work with them. Have a beer, yes. Work, No.
 
But Damian is different. Besides having the same business training (an MBA from the same school), I think we see online marketing the same way. We also have a similiar approach to management, so I'm happy for him to be my "boss".
 
Anymeeting.com is a completely free webinar service. They have the same features as Webex and GoToMeeting (well, actually, slightly better). The difference is, it's free. Whoa, I know, that's crazy. The truth is, Anymeeting runs ads on the side of the webinar to create revenue. It's kind of like Gmail. The best product on the market, supported by Ads.
 
 
So on the personal side, here's the 411.
 
The job is in beautiful Huntington Beach, CA. I will be moving in a a couple of weeks.
We will be staying with my wife's, Silvana, parents home until we find a place of our own.
Silvana is keeping her great job at Maritz in Fenton. They will let her work remotely.
I will be heading out in the next couple of weeks to get started at the new job.
 
I'm grateful for all of the great friends and connections I have made in Saint Louis. I will miss you and my dear family. I would like to stay in touch and remain friends on Twitter, Facebook, Google+, etc.

Michael Daehn Selected to Speak at Word Camp Saint Louis

I am honored to be one of the speakers at Word Camp Saint Louis on August 6th at Maryville University. Get all the details and sign up early. Tickets are going fast. 

This event is for both beginners and advanced users of the WordPress blogging platform. The title of my presentation is Blogging for Brands : How to Make Blogs a Core Part of Your Marketing Strategy.

Here's the summary:
Learn how to make Blogs an integral part of your marketing mix. Blogging establishes you as an expert, builds your SEO, ends cold calling, and creates community. This session will cover strategy and best practices to create a powerful brand.
 

Get updates by following @wordcampstl on Twitter and be sure to share the love by using the hashtag #WCSTL.

Hope to see you there!

Social Media is Like Email - a Metaphor for Understanding

What is social media? That can be a tough question to answer. Lately I have been using the metaphor of email to describe it.

Not all email is the same. Some examples:

  • Messages from friends
  • SPAM/Unsolicited
  • Newsletters
  • Professional 

In each context the tone, subject and your willingness to read and interact depend on the type of email it is.

The same is true for social media:

  • Tweets about lunch
  • Check-in by your friend at the bar you are sitting in
  • Invitations to Farmville
  • @reply from a spammer
  • Killer cat blog post

Social media is a communication tool. As in email, think about your audience and the best way to communicate with them. 

If you are not sure what to do, then sign up and listen for a while. When you feel comfortable start talking. 

Be sincere. Care about your audience. Be passionate about what you are sharing. 

When email started it was hard to explain. Now it is so common that I use it to explain other technologies. One day social media will be as common as email.

But then you will need to explain the purpose of augmented reality toasters. 

Seeing the Light Bulb Go On - An Educator's Delight

Cartoons have used the image of a light bulb appearing over a character's head when they get an idea. A lot of teachers, myself included, will tell you we get a real rush when we see the proverbial light bulb go on over someone's head.
 
I was always good at retail sales. I think part of the reason was that I got more excited about helping my customers learn about the product than I did in selling it to them. Sure I liked to make a sale too, but only if I felt like it was a good fit and that the customer would know how to use what I was selling.
 
In my consulting career, I have the habit of teaching my clients how to fish instead of reeling in the catch for them. I like empowering them to be successful at marketing, not just gain a few customers while I am in charge of their campaigns.
 
This has met with mixed results. A lot of clients want me to do the work and they don't know or care how I do it. Others are grateful that I am willing to share my secrets and help them be successful long term.
 
So if you are thinking of hiring me as a marketing consultant, be warned that I will try to get you to learn what I am doing so that you can be successful in the long term. 
 
Don't get me wrong, the best leaders delegate to multiply their efforts. I'm not suggesting you have to do all the daily tasks yourself. I do recommend that you have enough understanding to oversee your marketing campaigns well, including managing your marketing team and/or vendors.
 
Marketingenious, my company name, is made up of two words:
Marketing
Ingenious
 
The reason is not because I am a marketing genius, but because I will help you bring out the ingenuity inside of you.
 
Why? Because I'd love to see that light bulb go on over your head.

Rise Lunch: The Place to be for Entrepreneurs in Saint Louis

I finally made it to a Rise Lunch today. I had a great time and learned a thing or two in the process. If you are a small biz owner in the STL, you should check it out sometime.
 
The event is hosted by Rise to the Top founder David Siteman Garland. He is a witty and inspirational character, definitely the friend of small business owners and entrepreneurs.
 
 
The first speaker was Sam Silverstein, author of No More Excuses. Sam focused on a few key ways to take responsibility and be accountable to your own values. 
 
I liked this quote:
"If you delegate responsibility, also delegate authority. Otherwise you are micromanaging and you might as well do it yourself."
 
I have tried to say the same things in other ways, but this is a great succint way to get the point across.
 
Sam has 5 key points about acountability:
1. Do the 'right things' consistently
2. Manage your space
3. Manage the process
4. Establish the right expectations
5. Contribute to your relationships
 
If that piques your curiosity, check out his site for more details or pick up the book.
 
 
We were then treated to a panel discussion on social media with Erin Steinbruegge, Chris Reimer and David Siteman Garland.
 
Here are some choice nuggets:
 
"SEO is not a standalone thing, it should be integrated into your whole marketing plan. Your site should meet the needs of your visitors, and then you can focus on the SEO." Erin Steinbruegge
 
"Follow the 2+1 rule for social media. Focus on 2 sites that are important to you, like Twitter and Facebook, and spend most of your energy there. Follow that up by giving away free content on a regular basis." David Siteman Garland
 
"Buy my t-shirts." Chris Reimer 
 
Also by Chris: "Everyone knows the family in the Tide commercial is not real. By the same token, not all brands use social media personally, but use professionals to talk about their product for them."
 
Verdict: Very cool atmosphere, nice lunch, cool peeps and good info.
 
See you at the next Rise Lunch.
 
*All quotes are from my notes/memory