HOW TO: Get Traffic to Your Website Part 11 - The Secret to SEO

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE

Web traffic drivers

We have discussed several ways to get traffic to your site, but here's the one thing you really need to know about SEO:
 
Have updated relevant content and a site worth visiting
 
When you accomplish this, people will want to come to your site and tell others by linking to you. If your site is well organized and looks good to human beings, the search engines will like it too.

HOW TO: Get Traffic to Your Website Part 10 - User Experience

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

Have you ever been frustrated when visiting a website because you can not get the information you need? Getting people to your site is half the battle, getting them what they came for is the next step. 
 
How easy is your site to use once they get there? Is your content laid out clearly and properly labeled? Does your navigation make sense? User experience design is now a major industry in the web world. Consider getting help, but if you do it yourself or you are not sure you can’t go wrong by keeping it simple. It works for Google.

 

Next HOW TO: Get Traffic to Your Website Part 11 - The Secret to SEO

HOW TO: Get Traffic to Your Website Part 9 - Organize Your Website

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

If you have ever tried to find a missing document in an unorganized filing cabinet you understand the need for clearly labeling and organizing all your files. Your system also needs to be something that others can understand easily so they can find the information they are looking for. This will help the humans viewing your site and the search engines that are crawling through all of your files and indexing them.
 
On your website make sure the following information is labeled clearly:
Domain names
Web addresses (URL’s)
Page titles
Headings
Descriptions
Tags (categorizing or labeling posts, articles, images, etc.)
 
Though the algorithm search engines use to give your site results are proprietary, it has been shown that the more links you have and the better organized and labeled your site is the better your search results.
 
Next HOW TO: Get Traffic to Your Website Part 10 - User Experience

HOW TO: Get Traffic to Your Website Part 8 - Browser Based Traffic

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

Don’t overlook the amount of traffic you can be getting from people typing it into their address bar. The Internet is only one tool in your marketing arsenal. You should be promoting your site offline through the appropriate tools for your situation. Print, magazines, television/radio broadcast and direct mail are all ways to drive more traffic to your website.
Postcard with web address

 

Next HOW TO: Get Traffic to Your Website Part 9 - Organize Your Website

HOW TO: Get Traffic to Your Website Part 7 - Mashups, Feeds and Gadgets

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

Google Gadgets

When you visit a site and see a little box with news results it is more often than not coming from a news feed place inside a gadget. If your site has great content you should syndicate and make it available to others in the form of gadgets. You can also open up proprietary information and allow others to mash it up into their own creations. Feedburner can help you turn your blog into a feed and sites like Widgetbox and Google Gadgets can help you turn them into gadgets.
 
Making a widget on Widgetbox 

Next HOW TO: Get Traffic to Your Website Part 8 - Browser Based Traffic

HOW TO: Get Traffic to Your Website Part 6 - Blogs

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

Blogs began as a way for people to comment, share their thoughts and compile information to share with others on their website. When used properly, blogs can generate excellent web traffic for your main site or product. The key is to update often with relevant content.
 
Many folks jumped on the blogging bandwagon, but they never updated their sites. Their conclusion was that blogging did not work. Search engines love updated relevant content so your blog will work, but you have to work your blog.
 
You can blog yourself, pay someone to blog for you, or encourage others to blog about your company. All can be effective depending on your audience and the kind of information you are sharing. 

 

Next HOW TO: Get Traffic to Your Website Part 7 - Mashups, Feeds and Gadgets

HOW TO: Get Traffic to Your Website Part 5 - Microsites and Subsites

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

 

Having multiple subsites and microsites that point back to your main site can be good and bad. On the good side, you can customize these sites to target audiences better. You also have inbound links coming from your own sites coming back to your main web address. The bad news is that unless you are careful, it is easy to confuse your customers as to what site they are on.

Often subsites will click through to a main site and people get lost. You also are diluting the power of your main brand and website when you have subsites. It is better to have all of your traffic going to your main domain so it gets credit for being a popular site with search engines.

Sometimes it makes sense to have a landing page for a campaign or promotion. These can be very effective when they have a single purpose and a clear focus. Make sure that you explain what is happening and where people will go when they click if you send them away from the page.

 

Next HOW TO: Get Traffic to Your Website Part 6 - Blogs

HOW TO: Get Traffic to Your Website Part 4 - Social Networks

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

Social networks are a great way to engage with your customers and drive traffic back to your website. The nice thing is that most of these sites are free. Be sure to set up a profile for yourself, or your company, and post links back to your main website. It’s handy to have some profile information set up that you can copy and paste onto the various social media sites where you register.
 
Facebook and MySpace Traffic 1/2008-1/2009
  
Trends in social networking
 
MySpace used to be the King, but Facebook has now surpassed MySpace with number of users. However, MySpace is still a hotspot for music and artist pages. Micro blogging/messaging tools like Twitter and FrienFeed are gaining momentum too. 
 
Twitter and FriendFeed Traffic 1/2008-1/2009
 
Social media
 
Most people lump social networks and social media together, but for web traffic I view them as distinct. Social networks require interaction and communication. Social media sites allow you to upload content that other people can comment upon and share with their communities. Social media sites have a social networking component, and it is beneficial to cultivate that element, but not required.
 
So if you have videos, images, white papers, articles or other media items get them uploaded to these sites. Even if it is only your company brochure, be sure to post a copy to the free file sharing sites. You never know when someone will come across it, and having links back to your site associated with this content helps your search results.
 
YouTube is the most popular video site, but there are many more out there. By using a service like TubeMogul, you can post your same video to many sites at one time. Flickr is the largest photo sharing site and Scribd has a nice interface for sharing your documents with the world. Think about where you audience is and what content you have, then pick a few of the top social media sites to show your stuff.
 
 
YouTube, Flickr and Scribd Traffic 1/2008-1/2009
A word of caution when using social networks and media, you need to be yourself and not just hock your website. If you get labeled as inauthentic or a spammer, you will get rejected by the community. Better to not get involved than to get a negative reputation.

 

Next HOW TO: Get Traffic to Your Website Part 4 - Microsites and Subsites