I put together this quick overview of Google Analytics for my clients. Google Analytics is a fantastic tool that every website owner should be using. It has so many powerful tools it can be overwhelming, but don't be intimidated.
Every site owner should have some key performance indicators (KPI's) that they track. Things like visitors, sales and traffic sources are easy to set up and follow.
And like a lot of Google products, Google Analytics is free. So get started by visiting Google.com/Analytics.
Entry into the Maritz Mprize competition
This project involved creating a moblie application for entry into the Maritz Mprize competition. I created the initial concept for the project as well as developed the video, Google video ads, logo, colors, marketing plan, social media sites (Twitter and Facebook), QR Codes, and presentation to judges.
Have you seen those Google search commercials? The latest one features the characters from Toy Story 3. Now Google has a neat little tool to help you create your own Google promo video called Search Stories.
After choosing a few search terms and the music you like it's ready to go. Take a look at the one I made for myself below:
Be sure to choose different ways to display the results. In my video I repeated the search for Michael Daehn, but used Google Image, Books and Maps search.
How could you use a promo video like this for your business or organization? Be creative. And if you make one yourself, post a link to it in the comments.