CASE STUDY: Scan MD and Win Contest

Campaign:
Scan MD and Win!
 
Client:
Michael Daehn
 
Address:
 
Summary:
Created a contest for attendees of the Social Media Club networking event. Anyone who scanned the QR code Michael Daehn was wearing with their phone would be entered in to win an autographed book, and a marketing brainstorming session with Michael. When scanned participants would be able to send out a tweet on Twitter that was automatically created by the QR code. Around 20 people scanned/tweeted and Michael was able to meet dozens of new people in a 2 hour session.
 
See more case studies in the Portfolio

Winner Announced - Scan Michael Daehn and Win Contest

 

The winner is:
Danielle Cooley (@DGCooley)
 
She will receive the Michael Daehn book of her choice, signed by Michael and a coffee meeting to talk about using QR codes and other marketing tools to grow her business.
 
Didn't win? You can still read the digital versions for free.
  
Thanks to all the scanners:
@jadatwesten
@libbyrogier
@maddie_em
@dgcooley
@mikeziegler 
@jessleitch 
@twileyx 
@nickgilham 
@chelsysayshi 
@javastl 
@gbrettmiller 
@your_shirt_guy 
@pioneerstl 
@bickelt 
@AngeBird
  
Want to know more about QR Codes? Check out How To: Use QR Codes to Boost Your Marketing
  
Want to know about other contests, events Michael is attending, or to stay up on the latest marketing news? Subscribe to the Daehn's Brain newsletter:
 

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The Scan Michael Daehn and Win Contest

Scan or click this code to enter  

1. Find Michael Daehn
2. Scan Michael Daehn's QR code to Tweet the hashtag #ScanMD
3. You are entered to win
 
If you don't have a scanner (or can't find Michael) you can still win by tweeting #ScanMD, scanning the QR code above, or by clicking here
 
The winner will receive the Michael Daehn book of their choice, signed by Michael and a coffee meeting to talk about how you can use QR codes and other marketing tools to grow your business.
 
Need help finding Michael? He'll be at the Social Media Club Saint Louis event at Mosaic this Tuesday from 6-9pm
 
This contest is for Tuesday 2/22/11
 
Want to know more about QR Codes? Check out How To: Use QR Codes to Boost Your Marketing
 
Want to know about other contests, events Michael is attending, or to stay up on the latest marketing news? Subscribe to the Daehn's Brain newsletter:
 

Enter your email address:

 *If you don't win, you can still read the digital versions of my books for free.

Get Mike a Job and Win Prizes!

That's right, if you get me a job you can win all kinds of wonderful prizes listed here. It can be a freelance project or a full time job, either way you win.

After seeing the same handful of positions posted on every job board I am really fed up with searching online. Since I am looking for an opportunity to help people improve their marketing through the use of the web and social media I started a campaign for myself using these same tools.

If you want to participate, here is the kind of job I am looking for. Here is a list of prizes you can win. If you just want to help the cause, here is a list of ways you can help me out.

Thanks for your help and good luck!

The Job - What kind of job I am looking for

Contest/Prizes - What the rules are and what you can win

Help Mike - Other ways to help, even if you don't have a job for me

 

*Thanks to Josh Boston for the great logo design

**If you have been following my career you realize that I held this contest last summer and successfully landed a job. After a year with the company a mutual decision was made between myself and my employer to move on to a role that better suits my abilities and passion for marketing and web strategy. While I am grateful for the income, the role was more of a warehouse operations manager and less of a marketing position. If you would like to know more I would be happy to discuss it with you in detail, just give me a call or email me.

Maritz MPrize Winners Announced

 
On Monday my team presented our mobile application, MPulse, to the judges of the MPrize competition at the Maritz headquarters in Fenton, MO. I have to say I thought our product looked good and we looked snazzy wearing our matching QR coded shirts. Unfortunately the judges went with one of our competitors.
 
I am more than a little disappointed. I have been working with the 5 members of my team on this project for the past 6 months. Thanks to the hard work of my teamates we put together an application that could be used right away in the marketplace. The judges did mention that they liked our product and wanted to incorporate some of our features into the winning product.
 
Overall it was a good experience and it was fun to see an idea turned into an actual working product. I want to thank my team Silvana, Jon, Eric, Don and Rob for all the hard work they put into MPulse. We learned a ton and I'm sure the knowledge we gained from putting this together will pay off. Take a look at the overview video and a couple of Google commercials I put together for the presentation. 
 
MPulse Overview (Artwork by Jon Bullok)
 
 
Ad: QR Codes + Mpulse = The Future
 
 
Ad: How to Give Feedback from Your Mobile Device
 
 
Would you use Mpulse or a product like it as a customer? For your business?