A lot of places will reward you for taking a survey. Allowing customers to give feedback right away provides:
Greater incentive - Get rewarded right away
Easier to use - Don't have to login at home
Better quality results - customers can remember their experience better in 5 minutes than in 5 hours or 5 days
QR Codes are everywhere these days. Some people use them well, like Red Robin. Others are out of their minds - QR Codes on TV Commercials. Good marketers use the right tools, the right way for their product.
Summary: This project involved creating a moblie application for entry into the Maritz Mprize competition. I created the initial concept for the project as well as developed the video, Google video ads, logo, colors, marketing plan, social media sites (Twitter and Facebook), QR Codes, and presentation to judges.
On Monday my team presented our mobile application, MPulse, to the judges of the MPrize competition at the Maritz headquarters in Fenton, MO. I have to say I thought our product looked good and we looked snazzy wearing our matching QR coded shirts. Unfortunately the judges went with one of our competitors.
I am more than a little disappointed. I have been working with the 5 members of my team on this project for the past 6 months. Thanks to the hard work of my teamates we put together an application that could be used right away in the marketplace. The judges did mention that they liked our product and wanted to incorporate some of our features into the winning product.
Overall it was a good experience and it was fun to see an idea turned into an actual working product. I want to thank my team Silvana, Jon, Eric, Don and Rob for all the hard work they put into MPulse. We learned a ton and I'm sure the knowledge we gained from putting this together will pay off. Take a look at the overview video and a couple of Google commercials I put together for the presentation.
MPulse Overview (Artwork by Jon Bullok)
Ad: QR Codes + Mpulse = The Future
Ad: How to Give Feedback from Your Mobile Device
Would you use Mpulse or a product like it as a customer? For your business?
Good news, my team was chosen from dozens of entrants to move to the next phase of development in the MPrize competition. Maritz created an open competition for teams to submit ideas for a mobile app to be used for their company.
My team developed a mobile tool using QR codes that I think would work very well for Maritz. The team will have the summer to develop the app and a winner will be chosen in August. Wish us luck!