Non-highlighted mix of sponsored and organic results
Many companies use a hybrid of paid and organic search. Often they will kick start their website with paid ads, and transition over to getting organic results once people become aware of their site.
How to get ranked high in organic search results
The best way to be ranked high in the organic results on sites like Google is to have lots of in bound links- that is other sites that link to your site. Google calls this PageRank- the higher your page rank on a scale of 1 to 10, the more likely you are to show up first in search results.
Though PageRank is the official name, many people call page ranking Google Juice. When a high ranking site links to a lower ranking site they can bring up the rank of the lower site, and vice versa. If you can get a high ranking site to link to you that’s good news, but be careful about linking to low ranked sites because it can take away from your own ranking. It’s better to get the juice than to give it.
The easiest way to see your PageRank is to install the Google Toolbar. Not only will you know your PageRank, but you can see the PageRank of any site you visit or that you link to yourself.
Notice that my site only ranks 2/10, but it is still the #1 ranking for Michael Daehn. This says two things; first, my name is relatively unique so it still has top results with a low PageRank. Second, I need to spend more time getting inbound links to my site.