I came across this great video from Google's Maile Ohye offering tips on how to hire someone to help your website get found using SEO (Search Engine Optimization):
SPOILER: Build a quality site that is good for your customers.
She goes into detail about linking, audits and optimizing, but upfront she shares my sentiment that the key to SEO is focusing on creating a great experience for your customers. After all, what Google is trying to do is send their customers to sites that provide a good experience.
It’s easy to be fooled by slick salespeople telling you that you will rank #1 and gain all the web traffic overnight. It takes time to build your business and reputation, online and in the real world. Slow and steady wins the race.